On August 4, 2020, FAENZA's "Huanai Home Furnishing Shanghai Sales Area Summer Business Training Camp" was held in Shanghai. To update product knowledge and explore ways to succeed in sales, Faensa headquarters training staff launched special training for Huanai Home Furnishing’s Shanghai sales area.
Life is about continuous improvement and constantly updating yourself, which is the key to breaking the deadlock in thinking.
At 9 a.m., the "Huanai Home Furnishing Shanghai Sales Area Summer Business Training Camp" was officially launched. In market sales, the power of the brand plays an important role in guiding consumers' purchasing intentions. Every brand has its own story, and FAENZA’s aesthetic thoughts and design give each product its own story. Mana, the training specialist of Faenza Marketing Department, shared and explained the brand introduction and store image. FAENZA originates from the artistic genes of Italian design. In the deep structure of inheriting bathroom classics, FAENZA implements the brand concept of "half art and half life" in design, integrating design into every product. Its persistence in art, The depiction of elegant life is like an oil painting handed down from generation to generation in gorgeous colors, with every stroke traceable. Only by converting ideas into language and projecting emotions onto the brand can warm sales truly impress consumers.
Subsequently, Chen Shangbin, deputy general manager of the Faensa Brand Department of Huanai Home Furnishing Shanghai Sales Area, delivered a speech on the "Special Summer Business Training Camp for Huanai Home Furnishing Shanghai Sales Area". The first training activity after the epidemic is to update sales skills. From the beginning, under the competition mechanism of the business form, how to further improve and enrich yourself and achieve sustained sales growth will be answered in the following training courses.
Sales includes the understanding of product logic, appreciation of the overall bathroom space, and expression of brand emotions. Only the multi-dimensional development of sales staff can adapt to the needs of the times. In the following training course, shower room customization manager Li Jiaqiu gave a detailed explanation of FAENZA sanitary ware product knowledge, shower room customization knowledge, including common questions and response techniques, product principles, usage environment, new product sharing, etc. Elaborate on each aspect, lay a solid foundation of product knowledge based on reality, and deal with sales problems.
Adapting to the needs of the times, "black technology" and intelligent products bring a more convenient lifestyle, a more comfortable life experience and a more interesting life enjoyment. For intelligent product knowledge training, He Tian from FAENZA Sanitary Ware Products Department will explain. The course covers the development trend of the intelligent era to the development history of FAENZA intelligent products, and then combines the product advantages to position and explain the selling points and share them.With the introduction of new products and technologies of smart products, smart product knowledge training shares in-depth and comprehensive knowledge, and sales staff here develop new sales thinking for products. FAENZA is committed to empowering life with technology, and continues to innovate technology and intelligent home experiences, in order to give back to consumers' love.
Learning is a way of constantly updating oneself and is not limited to venues and channels. FAENZA Cloud Academy is an intelligent learning software that combines corporate learning platforms and tools to enable computer/mobile login. Cloud computing, combined with big data and artificial intelligence operations, fully meet the needs of online learning.
Li Haiqing, training specialist of FAENZA Marketing Department, gave a detailed introduction to the intelligent learning platform "Cloud School". "Cloud School" has a large number of courses, and combines online and offline learning channels as well as an examination mechanism for course mastery. and incentive mechanism can further promote the enthusiasm of terminal students and promote their mastery of product and sales knowledge.
Service is a powerful guarantee for sales. Tao Changcheng, manager of the after-sales service department, conducts after-sales basic knowledge training and explanations on services and product after-sales. The standardized service model is derived from the touch of details and considerate service. FAENZA is strict Strict standards make the sales system more professional and make consumers worry-free when purchasing.
"Huanai Home Furnishing Shanghai Sales Area Summer Business Training Camp" uses game interaction to enhance the collective sense of integration and participation, so that course training can avoid boring and boring, improve knowledge acceptance, and obtain better training effects.
Let the habitual acquisition of knowledge and self-improvement be the norm. Only by constantly renewing and improving yourself can you adapt to the development of the times and the brand. A successful salesperson makes the transformation of theory and practice into a unique mark, and continuously outputs and improves in sales.
(This article is provided by the enterprise)
