Author:Zen Can
On July 21, the "Dance of Nature"-2020 Shunhui Tile New Product Tasting Meeting was successfully held. At the meeting, Wang Yuwei, general manager of Hangzhou Shengdu Home Decoration Co., Ltd., Zheng Jian, marketing director of Shunhui Ceramics, and Wang Wenjian, design director, more than 30 senior designers of Shengdu Decoration who are participating in Shunhui Ceramics Study Tour, and 30 media representatives Representatives gathered in the exhibition hall of Shunhui Ceramics Headquarters to conduct exchanges and discussions around new product design.
As a member of China Ceramics Network, a mainstream media in the ceramic industry, the author was honored to be invited to participate in this event.
Event site
Reason for the interview
In the interactive session, the author asked Zheng Jian, the marketing director of Shunhui Ceramics: Shunhui Ceramics has changed a lot in recent years. Will the channels in the future also change accordingly and focus more on design? Teacher channel?
Zheng Jian answered in the affirmative. According to him, Shunhui Ceramics has indeed undergone great changes in recent years, among which the development of designer channels based on original products is one of the more prominent aspects. Next, Shunhui Tile will continue to promote the Shun culture concept of "creating a smooth living space and starting a smooth life", further increase the originality of products, and turn Shunhui Tile's high-quality products into ceramic tiles and overall home furnishing solutions through designer channels. presented to the user. During this process, Shunhui Ceramics will also continue to strengthen its full-process services for cooperative decoration companies, so that designers who work with Shunhui Ceramics will have no worries.
Zheng Jian, Marketing Director of Shunhui Ceramics, answered the author’s question
Zheng Jian's answer aroused the author's strong interest in Shunhui Ceramics' original products and designer channels.
Therefore, as soon as the tasting meeting was over, while most of the participants were participating with great interest in the "Playing with Pottery" program carefully arranged by Shunhui Ceramics, the author specially interviewed Shengdu Decoration Ms. Jiang Jin, a senior designer, tried to fully understand the original products and designer channels of Shunhui Ceramics.
Interview Record
Author: Hello Jiang Jin. I am Zou Sijin, a reporter from China Ceramics Network. I am very happy to interview you! Can you briefly introduce yourself?
Jiang Jin: Hello. I am Jiang Jin, the designer of Shengdu, the "Jiang" of the Yangtze River and the "Jin" of Qiu Jin. I have been engaged in design work for 15 years. I also opened a design studio before, and then entered the Holy City, where I have been until now.
Author: How did you enter the design industry? Is it due to interest or other reasons?
Jiang Jin: I used to major in art when I was in school, and I was also very interested in interior decoration design. I engaged in design work out of interest. At the same time, he is a professional counterpart. Therefore, I am quite satisfied with this career.
Author: What is your biggest gain or insight over the years of designing?
Jiang Jin: How to say it? In many impressions, the working hours of designers are very irregular; on the other hand, I feel that designers have relatively free time. On the one hand, they can take a break from busy work to enjoy life, and on the other hand, they also have enough time to complete their own tasks. works. For me, being able to provide clients with valuable design solutions is a very fulfilling thing. This is very consistent with our Shengdu's corporate mission of "decorating a warm home" and corporate values of "being a person with a sacred heart and doing things with ingenuity". To be honest, I really like the corporate culture of our company.
Author: Do you have much contact with ceramic tiles in your design work? Or to put it another way, do you use ceramic tiles much in your design work?
Jiang Jin: In the past, designers were more inclined to use stone, especially marble. In recent years, as the mining of marble has been restricted and its cost is relatively high, ceramic tiles have been increasingly used in our design solutions.
Jiang Jin, senior designer of Shengdu Decoration
Author: Among the ceramic tiles you have come into contact with, what is the difference between Shunhui ceramic tiles?
Jiang Jin:To be honest, in the past when we used ceramic tiles, we probably only preferred a few two or three well-known brands, but in recent years, other Relatively speaking, some brands that are not that famous are slowly coming up, such as Shunhui. Shunhui's products have a very good design sense and are very cost-effective. I heard that the product quality is very good in the industry, so we are willing to use it. We don't just look at the brand, but also from the texture and color. Consider the overall effect in terms of design, texture, etc. Of course, in recent years, through signing the contract with film and television superstar Li Bingbing as the imageThrough a series of brand promotion actions such as spokespersons, Shunhui's brand awareness and influence have also been greatly improved.
Author: Do you think your Holy City chose to cooperate closely with Shunhui Ceramics mainly because of your fancy? What are the advantages of Shunhui ceramic tiles?
Jiang Jin: As Mr. Wang of our company just said, Shunhui's corporate culture is particularly consistent with our company's corporate culture. For example, our aim is to provide customers with services that can completely reassure them. Just like Shunhui's service to us, we will be responsible for any problems until the end. Sometimes the problems may not necessarily come from them. Only in this way will there be repeat customers and the performance will get better and better.
Author: In 2020, rock slabs will explode (according to incomplete statistics, so far, rock slabs have been built in China (50+ board production lines, plus more than 100 will be built, and may even reach 300 within 3 years), gradually began to be widely used in the field of furniture customization, cross-border "rob" wood, stone, and some people in the ceramics industry even Thought it might replace tile. From a designer's perspective, what do you think of slate?
Jiang Jin: In our current design cases, slate is used in many places, including background walls, desktops and dining tables, shoe cabinets, dining tables, etc. Various countertops such as side cabinets and wash basins. Slate has become a very favorite material among designers. If the price can come down, the application space will be greatly expanded, and it can partially replace stone. I visited Shunhui's factory today and thought their slates were really good.
Author:The last question, returning to the theme of this event, Shunhui Ceramics' new product "Natural What impression did "The Dance" leave on you?
Jiang Jin: "Natural Dance" breaks the traditional monotonous colors and incorporates many popular elements nowadays.For example, macaron colors are full of flexibility. In this case, designers will not only reflect color in soft furnishings, but can also incorporate color into hard furnishings through ceramic tiles, and the expressive power will become richer. I think this is a trend, and "Natural Dance" follows this trend.
Author: Today’s interview has benefited me a lot. Thank you for accepting the interview with China Ceramics Network.
Jiang Jin, senior designer of Shengdu Decoration, was interviewed< /span>
Interview Postscript
Jiang Jin’s simple and unpretentious answer gave me a more intuitive understanding of the designer profession, and also made me more knowledgeable about the development of Shunhui Ceramics’ original products and the expansion of designer channels. For curiosity.
After the interview, the author immediately searched on his mobile phone about the footprints left by Shunhui Ceramics in the development of original products and the expansion of designer channels in recent years.
In March 2019, at the Shanghai Construction Expo, Shunhui Ceramics’ 2019SIDP International Designer High-end Forum was grandly held, writing a brilliant chapter in the history of its designer channel development .
In June 2019, Mr. Santiago, Manolo, Isa and other founders of the famous Spanish architectural design firm OCTOGONO visited the Shunhui Ceramics headquarters and expressed that they liked the design with Chinese cultural heritage. The style of Shunhui ceramic tiles marks that it has been recognized by international design masters.
In December 2019, Shunhui Tile Marketing General Manager Peng Changhua won the title of "Senior Mentor" in the Pan Home Furnishing Circle at the Guangzhou Design Week, and shared in detail that "tiles need more design to present Home effect, the design needs of the ceramic tile industry today are developing towards three aspects: more popular design, more sophisticated design, and more personalized design."Viewpoints and specific practices for future layout design marketing.
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Shunhui Ceramics has successively launched a series of original products such as "Picture Stone", "Beautiful World Slab", and "Natural Dance", and also followed its designer channels. The expansion has attracted the favor of designers and consumers.
Shunhui ceramic tile new product "Natural Dance" display< /span>
"Take the initiative with original design and sublimate products with artistic thinking." I wish Shunhui Ceramics, which adheres to this concept, to go wider and wider on the road of original products and expanding designer channels. I also believe that the future development path of Shunhui Ceramics will become more and more stable as a result!
