Open up the closed loop of channels to acquire customers efficiently, establish marketing advantages and close high-value transactions. KMY International Light Luxury Tile’s 2022 [High-value sales, channel success] national marketing special training camp has successfully concluded.
Precise empowerment, special training in different areas
This special training camp is conducted in the form of regional training in North and South districts. It will be held in Shuozhou, Shandong from August 10th to 11th, and Fuzhou, Fujian from August 16th to 17th. It will accurately empower dealers based on market differentiation and concentrate firepower to attack them. Difficulties, allowing dealers to quickly absorb and digest dry knowledge, fully master practical skills and improve terminal sales strength in the flat and multi-dimensional face-to-face teaching process.
▲Liang Huicai, Deputy General Manager of Sales of Ceramics Holdings
Special training camp opening speech
▲ Ding Bin, Executive Deputy General Manager of KMY Brand Division
Special training camp opening speech
Acquire customers in multiple dimensions, win through channels
The first step is the sprint, the first battle is the decisive battle. The first step in sales - "customer acquisition" ability has already determined the performance level of the terminal. Enriching sales channels is the primary link to win the market.
▲ KMY Shanxi Shuozhou Special Training Camp
Training Highlights
Therefore, in this special training, KMY International Light Luxury Ceramics has strengthened the special training in the vertical field (live streaming traffic) and horizontal field (alliance channel). With the help of social and grass-planting platforms, cross-industry alliance resources are shared, and rapid accumulation of effective Intended customers.
▲ KMY Fujian Fuzhou Special Training Camp
Training Highlights
After accumulating intended customers, increase customer stickiness by establishing communities, use word-of-mouth and services to promote divisions and promote conversions. In the "Community Marketing Practical Skills" training, multiple core group marketing skills are analyzed and explained.
▲ "Social Marketing Practical Skills" Special Training Highlights
Fast transaction, high value sales
To improve transaction speed, we must first improve the competitiveness of our products. In the "New Product Peak Marketing" session, KMY International Light Luxury Ceramics improved the product structure of terminal stores, from market product trend analysis, grading strategies, line distribution, product presentation to selling point introduction, peeling off the cocoons and in-depth layer by layer to promote customer transactions.
▲ "New Product Peak Marketing" Special Training Highlights< /span>
To increase the transaction order value, you mustHigh product added value. Through the "Full Customer Experience Marketing" training, customers can get visual experience, interactive experience, trust experience and emotional experience when purchasing products, and deepen their trust in the brand and recognition of store services during the experience.
▲ "Full Customer Experience Marketing" Special Training Highlights< /span>
▲ KMY Shanxi Shuozhou Flagship Store
View new products
▲ KMY Fujian Fuzhou Flagship Store
View new products
Win sales efficiently and win through channels. In the future, KMY International Light Luxury Tiles will continue to accurately empower dealers across the country, continue to expand and open up new opportunities at the marketing and channel levels, establish a new development model of high quality, high growth and high efficiency, and win the market.
▲ KMY Shanxi Shuozhou Special Training Camp
▲ KMY Fujian Fuzhou Special Training Camp
