On July 27, the Gold Medal Bathroom 2022 Autumn New Product Release and Full Bathroom Design and Marketing Private Board Meeting with the theme of "Design Drives a Better Future" was held at the headquarters in Foshan. The event officially released the latest trendy new products and future design and marketing strategies of Gold Medal in autumn. Leaders of Gold Medal Bathroom Headquarters, outstanding dealer representatives from all over the country, designer elites, China Ceramics Network and other industry mainstream media and industry celebrities attended to witness the release of trendy new products and discuss New trends in industry development.
Li Xiaoxiao, general manager of Gold Medal Bathroom Ware, fully affirmed the efforts and achievements in the first half of the year and pointed out that the development potential of the bathroom market is still huge. On the other hand, in the fiercely competitive environment, brands and dealers must be down-to-earth and continuously expand channels. , enhance store image, build a professional team, and create a solid foundation to support continued growth in the future.
In the second half of the year, Gold Medal Sanitary Ware will develop towards the goal of stabilizing sales and maintaining growth through retail transformation, channel deepening, product improvement, brand promotion, stronger customization, and headquarters empowerment. Customized strategy.
In the subsequent media group interviews, the media successively interviewed Li Xiaoxiao, general manager of Gold Medal Sanitary Ware, outstanding dealer representatives and designer representatives.
Li Xiaoxiao, general manager of gold medal sanitary ware
Talking about the theme of this event "Design drives a better future", Li Xiaoxiao, general manager of Gold Medal Bathroom, said that as the first company in the industry to come into contact with the high-end full bathroom customization sector, Gold Medal Bathroom combines its own Therefore, in the next three to five years, it will develop around "high-end design brands" and vigorously promote this section through new media channels. Gold Medal Bathroom focuses on product design, space aesthetics, etc. It is worth noting that Gold Medal Bathroom has introduced a group of young design teams due to the changes in today's consumer groups, and the aesthetics have also changed accordingly. In order to meet the needs of consumers, Gold Medal Bathroom has also made this change, transforming into a younger and more fashionable brand to create a beautiful living space for consumers.
Dealer Representative
Dealer representatives all said that Gold Medal Bathroom's products, services, design and other aspects have great advantages in the industry. Dealer representatives all have their own unique insights into channels such as engineering, home decoration, retail, and designers. In addition, they also mentioned that in addition to traditional channels, online channels are also their focus. In the terminal market, many users obtain patterns through online channels such as Xiaohongshu and Douyin, and then go to stores for consultation. Therefore, in terms of marketing, many dealers adopt a combination of online and offline methods, focusing on new media platforms such as Xiaohongshu and Douyin.
Designer Representative
The designer representatives are also very satisfied with the styles and functions of the gold medal bathroom products. When it comes to how to find the design style that users like, the designer said that under normal circumstances, they will find the design style that users like through question and answer. On this basis, designers will also put forward professional opinions for users’ reference. In addition, designer representatives also expressed their opinions on how to understand "high-end full bathroom customization" and how to balance the contradiction between design aesthetics and practicality.
It can be seen that the brand layout of Gold Medal Bathroom in the second half of the year involves multiple aspects and multiple channels. It adheres to the refined competition strategy of "design marketing" and takes "design service" as the core concept. Through innovative products, design, Space and services, etc., bring users a better consumption experience.
