On June 26, Laideli Ceramics' "New·More Than What You See" 2022 brand online new product launch conference was successfully held. Family members of dealers across the country gathered online to witness the release of the year's four major series of new products. .
New
High-value craftsmanship, new texture
·Kong Qingtian, deputy general manager of Laideli Brand, delivered a speech< /span>
Kong Qingtian, deputy general manager of Laideli Brand, made an analysis based on real estate industry policies, development trends and industry situations, and said that in the past six months, the group has increased investment in new product research and development, followed international trends, and developed a series of high-value products Quality products of craftsmanship! These new products will further meet the requirements for integrating practicality and design, and are also a powerful tool to ensure that the brand maintains long-term competitiveness in the market.
·New product sharing by Jiang Tao, Director of Group R&D Department
The trend of ceramic tiles in 2022 is obviously towards matte, textured and touch-inducing products. Jiang Tao, director of the group's R&D department, introduced the highlights of the latest technology and walked into the exhibition hall with families from all over the country to explain how to use the new high hardness Diamond velvet technology, feather-like velvet technology, double-grade stone's super wear-resistant and anti-fouling, and the digital engraving technology of the 800X2600MM series help continue to optimize terminal marketing and establish highly recognizable product logos.
·CollectionZheng Yi, Director of the Group Design Department, shared the theme
Zheng Yi, director of the group's design department, focused on sharing "Making Design More Valuable", explaining the value of contemporary aesthetics and on-site teaching from three major contents: analysis of design fashion trends, application of plain color products, and specifications for building terminal specialty stores in 2022. Use harmonious color matching and delicate texture to improve the quality of space and present consumers with a warm and tasteful happy home.
Strong
Reach marketing and seize the opportunity
·Laideli brand general manager Kong Qingsheng’s policy presentation< /span>
Laideli brand general manager Kong Qingsheng visited the live broadcast room in person and said that in order to further assist the development of the terminal market, the new products in this event will be used as a tool to seize the market in the second half of the year. The headquarters has specially approved preferential policies to provide benefits to the majority of stores. I hope Through the following nationwide linkage activities and using new products to attack, manufacturers will work together to win the market.
·Project explanation by Cao Wenyu, planner of the promotion group of the Group Marketing Department
Cao Wenyu, the planner of the promotion group of the Group Marketing Department, not only pointed out the implementation content of this national new product linkage promotion event at the meeting, but also said that this linkage will use the Douyin section to help store sales and monetize.
In the future, Laideli will continue to develop and innovate to bring more differentiated products. I believe that with the joint efforts of manufacturers, brand development will reach a higher level!
