In 2021, faced with the pressure of the epidemic, dual carbon, and rising raw material prices, the ceramic industry will intensify its reshuffle. Backed by the strong strength of the group, Wrigley composite light-grained bricks rely on excellent production research and development, product quality strength and perfect With a series of advantages such as service system, we have been steady and steady, going through ups and downs and overcoming obstacles along the way.
Now, facing the uncertain year of 2022, the next step for Wrigley Composite Light Textured Bricks , how should we go?
February 16, Wrigley Composite Light Textured Tiles 2022 Marketing The growth strategy training & swearing-in meeting was held grandly at the Wrigley Headquarters Building. Cheng Zhen, general manager of the ceramic tile business unit, department heads of each business unit and all sales elites participated in this meeting and launched the first project with high-spirited passion!
# A strong start to face 2022 #
At the 2022 Marketing Growth Strategy Training Conference, Cheng Zhen, general manager of the ceramic tile business unit, reviewed and summarized the work in 2021, and objectively analyzed the current challenges faced by the brand around the theme of "Focus, Quality Improvement, and Efficiency Increase". Challenges and coping strategies.
In his speech, Mr. Cheng emphasized that the construction of product strength, synergy, communication, sales and channel strength is the key to standing out from the current situation, re-examining oneself, and cultivating internal strength. What Wrigley people need to do is to focus on categories, improve product value and sales quality, actively explore customer channels, take advantage of the trend, grow organically, and double the benefits.
▲Tile businessGeneral Manager Cheng Zhen
What is organic growth? Mr. Cheng proposed four key words: core drive, sowing and reaping results, second curve, and long-termism. "We must make increments on the basis of quality improvement and do difficult but correct things." This is what Wrigley people need to do and persist in the future.
Faced with the unpredictable market environment, Mr. Cheng gave detailed strategic explanations on six major aspects: products, channels, terminals, brands, customers and operations, and empowered brand development with eight major potentials. All colleagues must move forward bravely with an "empty cup" mentality, a "careful" attitude, a "radical" dynamic, and a "best effort" attitude. In the fierce competition, only those who are not afraid of wind and waves and have the courage to change and change can succeed.
# Tiger Elephant Update Set Sail #
Product Training
New year, new atmosphere. In order to create an efficient and professional sales team for all employees, the ceramic tile business department also organized the first training of 2022 in the morning of that day - "2022Wrigley Composite Light Pattern BrickFull Product Value Sharing》.
▲Gao Xing, manager of the training and planning department of the ceramic tile business department
Regarding the new products of 2022, Gao Xing, manager of the training planning department, explained the super value of Wrigley composite light-grained bricks points, 2022 new rock slab series, 2022 full product matrix, porcelain guard co-branded space series, etc.
Policy Promotion
Zhan Yanyan, manager of the operations management department, gave a concise presentation on the Year of the Tiger sales tasks and personal sales goals for each sales region, inspiring the sales elites present to work hard and work hard to achieve the performance goals for the new year.
▲Zhan Yanyan, manager of the operations management department of the ceramic tile business department
Exhibition Hall
In order to achieve good training results, after the new product knowledge theory lecture course, the product department manager Hu Yin, the training planning department manager Gao Xing, the product application design department manager Wei Min and others led the team to the newly upgraded exhibition hall of the headquarters for on-site explanation and experience.
During the visit to the new exhibition hall, each instructor gave a detailed explanation and demonstration of the value points of the new product, and interacted with the students to experience it, making it easier for everyone to understand and absorb the new product knowledge. . The training and sharing journey full of useful information has enabled every member to gain a lot and be confident to win in 2022!
▲In the era of all-employee marketing, everyone is a product “brick”
# Full power and mission must be achieved #
There will be times to ride the wind and waves, and hang sails directly to help the sea. After the exciting training content, the sales managers of each ceramic tile division led the team to sign a military order and took a collective oath on the work deployment and sales targets for 2022.
All the sales elites expressed their determination to achieve the goal 100% with a passionate and upward attitude. They will do their best to do a good job in sales and channel development, accumulate accumulated experience, and make unremitting efforts for the rapid development of the brand. ! "Promises must be fulfilled, missions must be achieved" The oath that resounds in the sky is a resounding commitment to 2022 and a responsibility for one's future direction. It is firm and powerful.
▲I swear: I will keep my promise and fulfill my mission!
Hundreds of teams compete for the current, and the one who strives first is the first. No matter what the future holds, Wrigley composite light-grained bricks all colleagues vow to forge ahead together, plant deep roots, and stand firm. At the highest point of the market, start a new era in 2022!
