On October 14, 2021, the 11th China Real Estate and Pan-Home Industry Cross-Border Summit with the theme of "New Trend Big Brands" and the 2021 "Top Ten Brands of Building and Sanitary Ceramics" Award Ceremony were held in Luofu, Foshan Grandly held at the Sofitel Palace Hotel. Among them, Amap Ceramics won the two awards of "Top Ten Consumer Favorite Brands" and "Top Ceramic Brands" for its continuous breakthroughs and innovations, and was highly recognized by the jury.
The "Top Ten Brands of Building and Sanitary Ceramics" is known as the "Hundred Flowers Award in the Ceramics Industry". The 2021 selection brings together hundreds of outstanding ceramic companies, covering all aspects of industry development. It is the most representative and most representative in the country. An influential selection event. The jury selected the brands with the most outstanding influence, productivity, product strength, originality, design strength, content strength, operation strength and other dimensions from the preliminary evaluation and final evaluation respectively, and awarded them honors. The fact that AutoNavi Ceramics has won two such important awards at the same time also demonstrates the brand strength of AutoNavi Ceramics and its leading position in the ceramic industry.
Hard core strength, based on the front line
Since its establishment, Gaode Ceramics has always taken "quality manufacturing" as the leading brand force for 12 years, conveying the spirit of quality manufacturing and exploring the high-quality development path of the enterprise. In terms of intelligent production, it has invested more than 1.5 billion yuan in building intelligent automatic ceramic tile production lines and slate production lines, such as 28-channel inkjet printers, Henlitai automatic hydraulic large-scale presses, multi-layer high-efficiency drying kilns, etc. Through digital control and intelligent driving, all-round refined production is achieved to ensure the quality of each product.
Gaode Ceramics' winning of "Ceramic First-Class Brand" is a testament to its strength. After years of profound development, Gaode Ceramics has long become a well-known brand in the industry. Hundreds of brand stores are located in major cities across the country, providing consumers with high-quality products that are healthy, environmentally friendly, and reliable. We implement a strict production management system in the production process and have passed ISO9001 quality management certification, environmental management system certification, energy management system certification, occupational health and safety management system certification, etc., establishing a good reputation among consumers.word of mouth.
With excellent product quality, strong R&D capabilities and professional services, Gaode Ceramics has won the trust of more and more partners. Products are widely used in many government affairs centers such as the CCTV Building, China's Ministry of Foreign Affairs, Beijing Workers' Stadium, and Beijing Daxing Airport, as well as high-end benchmark projects such as hospitals and shopping malls, and have cooperated with many well-known real estate companies such as Country Garden, R&F, Yuexiu, Luneng, and China Resources They have established strategic centralized purchasing relationships one after another and have become Country Garden Group’s outstanding suppliers for four consecutive years. Amap uses its strength to break through the competition and help the brand win praise in the industry.
Innovation and hard work, brand renewal
With the economic impact of the epidemic, the ceramic industry has gradually moved from an incremental market to a stock market, and under the new consumption background, the entire industry is facing huge challenges and changes.
Gaode Ceramics faces the challenges, continues to cultivate its brand, and has always been a practitioner and implementer of "quality-driven growth". From the release of "Healthy Ceramics 2.0 Strategy" to the new product release of "Amap Slate Ceramics", it all reflects the pragmatic attitude of Amap Ceramics to strive for excellence, upgrade product innovation in all aspects, and bring more diversification to consumers. products, thereby gaining the trust of the market.
Brand is an important intangible asset of an enterprise and a key factor in its market competition. While improving its production strength, Gaode Ceramics has also been committed to the research and development of cutting-edge products and the transformation of knowledge achievements. It has successively passed many honors including TÜV Rheinland's antibacterial performance testing certification, "HiH Health Label" certification, and Zhongwei'an's "antibacterial hygiene" and "formaldehyde purification" dual certifications. The combination of product innovation and system certification has allowed AutoNavi Ceramics to achieve impressive results in the market. This award is an affirmation of Gaode Ceramics and a strong response to consumer recognition.
Embrace channels and deepen terminal development
In addition to ensuring product quality and focusing on brand building, channel development is also very important. In addition to focusing on marketing methods, it is also important to pay attention to terminal channels, maintain close contact with offline terminal stores, and add value to stores.
Facing the increasingly fierce market competition, AutoNavi Ceramics pays more attention to deepening consumer experience, strengthening channel construction, and increasing brand building. In order to help upgrade terminal services and accurately meet consumer needs, we have planned a number of large-scale nationwide joint promotions this year. Fortunately, the series of measures taken by AutoNavi Ceramics have also achieved good results, which can be said to be a fruitful harvest.
By embracing the terminal, AutoNavi Ceramics opens up online and offline dual channels, introduces multimedia operations, integrates the advantages of big data into consumption changes and brand innovation, uses a new professional team to start precise marketing, and creates a new store marketing model, thus Achieve efficiency improvement in brand performance.
In the future, channel construction will still be one of the core operational goals of AutoNavi Ceramics. The company will subsequently gather top resources to form a more efficient service team and adopt a refined "product + service" model to meet the higher needs of consumers. , through strong alliances with high-quality partners, empower terminal channels, and build a healthy development ecosystem with channel providers.
When there is a market, there will be competition. Whether it is the battle for opportunities and breakthroughs in the blue ocean market, or the battle for share and survival in the red ocean market, only excellent product power and comprehensive competitiveness can break through the situation. key. Gaode Ceramics continues to innovate, focus on products, and cultivate channels intensively, and will definitely contribute to the long-term development of the ceramic industry.
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