From December 9th to 12th, the 2021 Guangzhou Design Week was grandly held in Pazhou, Guangzhou. The exhibition lasted for 4 days, with the theme of "Youth BLOOM", Guangzhou Poly World Trade Expo + Guangzhou International Procurement Center + Nanfeng International Convention and Exhibition Center, three joint halls, three major zones, 180,000 square meters, more than 1,000 design, cultural creation, art, trends, and intelligence companies from 20+ countries around the world that are suitable for new forms of contemporary living aesthetics Brand companies and institutions in the fields of , soft decoration, materials, and high-end customization gathered together, and 100+ ceramic sanitary ware companies all appeared!
Exploring the highlights of the first-line live broadcast
To this end, the "Exploring the Frontline" column jointly created by Tencent Home | Shell and Intelligent Manufacturing Alliance leads Ceramic Information, China Ceramics Network, Huaxia Ceramics Network, Ceramic World, More than 10 mainstream media including Chinese Designer Network, Ceramic World, Building Materials World, Ceramic Network, China Ceramic Home Network, China Building Materials Network, etc. visited Samit's booth to explore Samit's trendy life!
Samit Ceramics landed at the 2021 Guangzhou Design Week exhibition with the theme "Special Love Design Museum", using N ways to design ceramic tiles to unlock X kinds of love of new youth and create The personalized life experience room successfully stood out in the entire exhibition! Samit Ceramics takes "trendy life trends" as its starting point because it has previously developed several two-dimensional products, such as "Hide and Seek" and the very familiar "Doraemon" and other two-dimensional co-branded theme products. , activities and exhibitions are very popular. As the core brand of New Pearl Ceramics Group, it was founded in 2000. Over the past 21 years, Samit's main purpose has been to keep up with the trend, be close to young consumer groups, have a sense of design, and talk to young users through design.
"It's not just a cold ceramic tile, it has an attitude. It should dare to love, dare to be trendy and dare to stand out." said Zhao Zhibin, marketing director of Samit Ceramics. The needs of today’s consumer market include many young consumers who are interested inThe demand for ceramic tiles is no longer the traditional imitation and restoration of original textures and natural textures, but more about injecting some of young people's own interests and hobbies into space and building materials. The Samit Tile Exhibition Hall is designed with "Special Love" as its design concept. It is actually a brand-new attempt to express the special hobbies of young people's lives in the language of ceramic tile building materials design, such as cute pets, sports, health, Naturally, Samit divided these into four theme spaces. The four theme spaces not only represent the special hobbies of young people, but also represent their new lifestyles. At the same time, "special love" is not self-expression, but the use of the Internet. , Bilibili, and Douyin, the language method that young people prefer to use has penetrated into the hearts of young consumers. Whether it is the display in the theme space or the introduction words, including videos, they all stick to the theme, are more thoughtful and closer to the lives of young consumers, and are more inclined to use design to communicate with consumers. This is Samit Tile The design concept conveyed by participating in the 2021 Guangzhou Design Week this time.
This year, Samit launched joint products with internationally renowned animation IPs, setting a precedent in the industry. According to Zhao Zhibin, Marketing Director of Samit Ceramics, Samit Ceramics and Animation IP officially reached a cooperation in June this year. During the cooperation process, the copyright method was very strict, and a series of strict assessments were also conducted, including Enterprise qualifications, product development and R&D process. After the production was completed, I had an experimental attitude and hoped to use these animation elements to communicate with young consumers. After being launched on the market, the response to the joint product was unexpected. It not only increased the brand's popularity, but also allowed more people to recognize the importance of the ceramic tile industry through this "Doraemon" joint product. There is also such a brand that is so good at playing and understands the preferences of young people. It is not only people in the industry, but also people outside the industry.
In addition, it also attracted many designers to come to cooperate with Samit Tiles, including teacher Shao Weiyan. They saw the relationship between Samit Tiles and Doraemon. co-branded products, which inspired creation. It is worth mentioning that on the morning of December 10, the "Special Love·Chao Samit Specially designed Doraemon 2.0 version and BKA mainThe co-branded products are also on display at Nan Fung International Procurement Center. There are many examples of cooperation between Samit Ceramics and designers, which has a great boost to the brand and business of Samit Ceramics.
Samit Ceramics has slowly embarked on an international, youthful and fashionable design route. In recent years, it has also accumulated a lot of experience and feelings. After detailed With research and thinking, Samit Tiles will go on more firmly. The "love" in the theme of this exhibition "Special Love" will also be the slogan that Samit will vigorously promote next year. The target consumer group is around the post-90s generation, and even consumer groups that can consume appropriately. In addition to product development, Samit will also organize more corresponding activities, such as the "Love Decoration Festival" event held in October: quickly change a wall in 48 hours. Changing one wall is enough to change the feeling of a space. This This is very in line with the fact that young people nowadays like to try different things. They just want to implant the things they like into the space, but they are afraid of trouble and don’t want to spend too much effort or too long, so 48-hour quick change is enough. the needs of young consumers. Samit will organize and host activities like this one after another, interact with young users, and approach young consumers in multiple ways.
When asked about his expectations for participating in the 2021 Guangzhou Design Week, Samit Ceramics Marketing Director Zhao Zhibin said that due to the impact of epidemic control, some of the people he invited The designer had to cancel the trip or reduce the number of people, which is a pity. Samit tiles not only serve the consumer groups well, but also cannot do without cooperation with designers. In the future, Samit will create a distinctive design tile brand. In addition to its own efforts, it will also serve as an open The platform welcomes more like-minded designers to play with themes with Samit Tiles and "play" with products, spaces, and activities that young consumers are interested in!
