On September 15, 2021, with the theme of "Suitable for Release", Lishi Slate held a signing ceremony in the lobby of the north gate of China Ceramics City to enter the top-floor import pavilion of China Ceramics City, opening a new stage of domestic marketing of Lishi Slate.
As invited guests, Han Bing, deputy general manager of China Ceramics City, and Roger, secretary-general of the China Imported Tile TOP Alliance, expressed their professional opinions on the current market situation of slate slabs and expressed their welcome to the presence of Lishi slate slabs.
Han Bing, Deputy General Manager of China Ceramics City
Roger, Secretary General of China Imported Tile TOP Alliance
He Hengjun, General Manager of Lishi Slate Brand Operation Center, gave an in-depth interpretation of Lishi’s current new strategy, new layout, and new thinking, and shared the future development direction of Lishi Slate.
He Hengjun, General Manager of Lishi Slate Brand Operation Center< /span>
01
Break through new thinking and develop an omni-channel development model
With the changes in the international market environment and in the face of endless challenges and impacts, Lishi Stone Slabs has moved forward and developed a more mature thinking mode.
Lishi slate will officially return to the Chinese market in 2021, using the global resources accumulated in previous international marketing efforts to bring more high-quality slate to Chinese users with a more comprehensive, open and inclusive marketing strategy .
Reporter interview session
02
New strategy, adjust brand resource allocation and structure
The theme of this event "Suitable Release" has three meanings:
The first is: it means that Lishi Slate adjusts its brand resource allocation according to the characteristics of the Chinese market and builds a more comprehensive product system and delivery service system;
The second is: It means that Lishi Slate will expand all channels with a more open mind and explore the cross-border possibilities of slate application;
The third is: adapt to the attributes of different channels, empower terminal partners with a more inclusive operating model, and achieve strategic market transfer from all channels.
In order to better develop the Chinese market, taking into account different regional needs, Lishi slate is in line with the preferences of domestic users, focusing on the independent research and development of low-gloss slate, making Lishi slate more in line with the aesthetics of mid-to-high-end users. Pursue.
03
New layout, building the first window for omni-channel display of rock slabs
The LITEX headquarters flagship store located on the fifth floor of China Ceramics City, as the first window to display LITEX slate to omni-channel users, publicly displayed the design prototype for the first time at the signing ceremony. Every detail of the design contains youthful, Professional and international Lishi spirit.
The LITEX headquarters flagship store is written by He Liang, the founder of Berry Creative, and aims to create a highly brand-recognizable high-end creative check-in store in the rock slab industry. It uses the stacking of spatial levels to realize changing scenery and combining The breathing change of light creates a more pleasant low-light space and brings an immersive art life scene experience.
We believe that the application of slate is not limited to wall and floor paving, so in the LITEX headquarters flagship store, slate is integrated with daily social spaces through scenes such as social kitchens, small salons, and cabinet systems. It integrates the current advanced cross-border applications of rock slabs to show users and distributors the infinite possibilities of rock slabs.
In October, the LITEX headquarters flagship store will make a stunning debut, ushering in the era of low-light slate!
The LITEX headquarters flagship store not only allows customers to intuitively experience the low-light aesthetics of LITEX slate, but can also copy it to the terminal. Through the transmission of display power, it helps agents target target customer groups, enhance customer confidence, and provide LITEX with Laying a solid foundation for developing high-end application channels for rock slabs.
