2021.07.20
July 20,2021
Unbounded·Chengcheng
Using is the best inheritance
With much anticipation, the 2021 Foshan Tanzhou Ceramics Exhibition officially opened on July 20. 400+ brand companies from around the world gathered to create a ceramics event.
This year’s Foshan Tanzhou Ceramics Exhibition, Grace Ceramics recreated a feast of “intangible cultural heritage” domestic products. Grace Intangible Cultural Heritage Sunac Hall (Room 302, Hall 3) integrates the core of intangible cultural heritage, innovatively adds modern design, and deconstructs intangible cultural heritage through clothing design, ceramic tile design, interior design, etc., and attracts people with its unique design and products. Thousands of merchants visited and tasted.
In the afternoon, Grace's third-generation Xiangyunsha slate new product launch conference, the inventor of Xiangyunsha tiles made his debut on stage, a cultural feast about cultural inheritance, product innovation, and artistic design was wonderfully presented.
Grace has also prepared an online live broadcast for merchants who cannot be present. The Grace Lion will take everyone to visit the exhibition online and enjoy it online and offline.
Little Lion Sister Online Shopping Exhibition:
Attendance leaders:
Mr. Qu Tingnan, Director of the Lingnan Costume Museum of Guangdong University of Technology/Mr. Chen Jiajun, Director of the CIID Interior Design Branch of the Architectural Institute of China and founder of C&C Yizhi Design Group/Ms. Chen Yanan, Deputy Editor-in-Chief of "Modern Decoration" magazine/Guangdong New Pearl Mr. Li Rurang, deputy general manager of the marketing management center of the Ceramics Group and general manager of the Grace Ceramics brand/Ms. Lin Xiaoxia, marketing director of the third marketing center of the New Pearl Ceramics Group/R&D manager of the R&D center of Sanshui New Pearl Ceramics Co., Ltd. and the inventor of Xiangyunsha ceramic tiles Mr. Huang Chunlin/Mr. Hu Jianjun, Deputy General Manager of Grace Ceramics Brand/Ms. Zheng Lijuan, General Manager of Addicted Food Culture Guangdong Company/Pan Sachun, Douyin’s Million Fan Fan, Jun Yaner, etc.
Media in attendance:
Foshan Daily, Modern Decoration, Tencent Home, Ceramics News, Ceramic Information, Ceramic Information, Ceramic Industry News, Huaxia Ceramics Network, China Ceramics Network, etc.
(Ranked in no particular order)
Sunac is not just a cultural reproduction
Design Concept
For this Tanzhou exhibition, Grice created the Grice Intangible Cultural Heritage Sunac Pavilion based on the concept of "use is the best inheritance". It adopts the unique design of the front exhibition hall and the back studio, and its owner is A cross-border designer with intangible cultural heritage, his years of hard work and creative ambition are hidden here.
Integrated innovation
Grace Intangible Cultural Heritage Sunac Museum integrates modern design to innovatively, uniquely and ground-breakingly activate and reproduce Xiangyunsha intangible cultural heritage. From fabrics, clothing, ceramic tiles, to living spaces, the intangible cultural heritage is extracted The essence of culture unlocks more possibilities for intangible cultural heritage innovation.
▲Modern dance art performance
Ye Delin, Chairman of Guangdong New Mingzhu Ceramics Group, and other leading guests visited the exhibition site one after another.
Chairman Ye Delin
Unbounded, intangible cultural heritage camp opens
At the press conference, GrayLi Rurang, general manager of Sri Lanka Ceramics Brand, delivered a speech. He said that Grace will continue to explore "no boundaries" this year, proactively breaking the boundaries of time and space, and bringing intangible cultural heritage and product promotion to thousands of households.
▲Grace Tile Brand General Manager Li Rurang
Grace Ceramics Brand Marketing Director Lin Xiaoxia gave an on-site interpretation of Grace's 2021 intangible cultural heritage integration plan, implemented the concept of "use is the best inheritance", carried out the intangible cultural heritage "city transmission" action, and used the intangible cultural heritage fragrance to As a "media", Yunsha promotes the exchange of intangible cultural heritage between cities, broadens the influence of intangible cultural heritage, activates more intangible cultural heritage, and reproduces intangible cultural heritage.
▲Grace Tile Brand Marketing Director Lin Xiaoxia
This "City Passing" operation will be linked with the "Grace 818 Brand Day" to create [Grace Intangible Heritage Creation]. At the meeting, leading guests took the stage together to hold a launching ceremony, officially announcing the launch of the [Grice Intangible Heritage Creation Camp].
[Grace Intangible Cultural Heritage Creation] invited Guangzhou Intangible Cultural Heritage Communication Ambassador and emerging young artist Huang Lu as the brand convener, and made an official announcement online; @ pansa氿teresa) announced on the spot that they have entered the camp, and at the same time called on more consumers to join the camp, participate in exposing intangible cultural heritage from various places, inherit intangible cultural heritage, and activate intangible cultural heritage.
Using is the best inheritance
Grace Intangible Cultural Heritage Sunac Museum is a profound interpretation of the integration and innovation of intangible cultural heritage. Let intangible cultural heritage move from being a castle in the air to being used in daily life.
Meeting People: Putting People First
" Domestic product symbol.
▲Grace Intangible Cultural Heritage Experience Officer Qu Tingnan
Chen Jiajun, director of the CIID Interior Design Branch of the Architectural Society of China and founder of C&C Design Group, serves as an intangible cultural heritage experience officer, deconstructing the architectural aesthetics and intangible cultural heritage charm of Xiangyunsha ceramic tiles, allowing intangible cultural heritage to enter modern homes and integrate into modern life .
▲Grace Intangible Cultural Heritage Experience Officer Chen Jiajun
Huang Chunlin, the inventor of Xiangyunsha tiles, explained the new Xiangyunsha slate 3.0 products to the audience on the spot, looking back at the original intention of the invention and creation of Xiangyunsha tiles, and using technological innovation to integrate intangible cultural heritage into modern products.
▲Huang Chunlin, the inventor of Xiangyunsha ceramic tiles
Seeing things: using things as carriers
Use objects as carriers to be more open and diverse, allowing ideas to materialize. Grace Intangible Cultural Heritage Sunac Museum reconstructs intangible cultural heritage, focusing on its physicalization and life-oriented. Glacier slate 3.0, brand newUpgrading Xiangyun yarn products is no longer a simple cloth pattern design, but returns to the origin. In the details of weaving, dyeing, finishing and drying, the color of the elements + the texture of the material are extracted, and the production process of Xiangyun yarn is restored. Get inspiration for product development.
Confidence is the core of domestic products, allowing Chinese people to use them and be seen by the world. Xiangyunsha Slate 3.0 draws inspiration from the Xiangyunsha production process and designs a variety of slate products with unique colors and craftsmanship; different products show the soul of each city and are domestic products with flesh and blood.
Finally, the cross-border catwalk event pushed the immersive product experience to a climax. 20 professional male models wore Xiangyun gauze clothing that blended with the ceramic tile products in the exhibition hall. The simple thought of "people wear clothes and rooms are decorated" is the simplest life philosophy that Grace Tile wants to convey to consumers, which runs throughout the entire event.
▲20 male models cross-border catwalk
Meet Life: Integrate into Modern Life
Grace Intangible Cultural Heritage Sunac Museum, you can see scenes closely related to life everywhere, and the smallest details are deeply integrated into the core of intangible cultural heritage and the impression of the city. The right urban life experience and modern home life experience, the intangible cultural heritage that moisturizes things silently, and the artistic atmosphere that gets stronger with each passing day have created the extraordinary texture culture of Grace ceramic tiles.
In addition, Grace shapes the intangible cultural heritage and uses a more vivid and life-like approach to derive a large number of intangible cultural and creative gifts. Gifts that are more life-oriented and daily are close to our lives and become our lives.
Let’s take a step forward for intangible cultural heritage. The 2021 Grace Xiangyun Sha Slate 3.0 new product launch conference has come to a successful conclusion. [Grace Intangible Cultural Heritage Creation] has officially launched! In the future, Grace's intangible cultural heritage plan will go to many cities across the country to form a unique and attractive intangible cultural heritage force, and create domestic products with artistic quality and cultural confidence, so that Chinese people can use them and be seen by the world!
Finally, let us review the Xiangyunsha Slate 3.0 concept video again to feel the cultural charm of Xiangyunsha’s new products. Welcome to Grace Intangible Cultural Heritage Sunac Museum (Room 302, Hall 3) for tasting!
Welcome
Grace Intangible Cultural Heritage Museum
Tasting in Building 302, Hall 3
