The wabi-sabi wind became popular, and microcement became red. This is a popular saying in the field of interior design this year. So, we must know what is wabi-sabi? To explain clearly, let’s first look at a famous Zen koan.
Zhaozhou, the fourth grandson of the Sixth Patriarch Huineng, once asked the new monks one by one at the "opening ceremony" of the temple whether they had been here. No matter whether the new monks answered yes or no, Zhaozhou always responded with "eat". Tea to go” responded. The owner of the temple was unknown, so he asked why. Zhaozhou said: Master! The host replied: Yes! Zhaozhou continued: Go have tea!
Whether you go to have tea, eat porridge, or wash dishes, it all has the same meaning, which is what Yi Zhongtian pointed out: "Buddhism is in the world, and practice is life." What Wabi-sabi and Zen have in common is the awe and love for daily life and the laws of nature.
The pursuit of wabi-sabi
It’s as clever as clumsy
Wabi-sabi comes from the Japanese word Wabi and Sabi. The original meaning of wabi is simplicity, which refers to the original beauty without excessive decoration; the original meaning of sabi is oldness and rust, which extends to the beauty full of time accumulation. The two words wabi-sabi put together represent the true beauty that has been accumulated over time, which is most similar to the mottled things in nature, such as moss. Its core is a summary of the Japanese people's humble and respectful attitude towards nature.
This is very similar to two lines of Wang Wei's poem: The bright moon shines among the pines, and the clear spring flows up the stone. It gives people a feeling of great skill and clumsiness.
So, wabi-sabi extends to the field of interior design, forming a wabi-sabi style, relying on the ideological realm behind it. In the modern jungle constructed of reinforced glass, noisy, noisy and impetuous, people long to hide in a simple and peaceful atmosphere. In order to create this atmosphere as much as possible, various decoration materials followed.
For example, microcement is a "new force" in the decoration and building materials industry this year. Its biggest selling point is its seamless integration. Because it is very consistent with the current popular interior design styles such as wabi-sabi style, minimalist style, and industrial style, microcement frequently appears on Douyin, Zhihu, Xiaohongshu and other platforms, just like a popular Fried chicken.
Micro cement is good anywhere
The price is just too high
In addition to seamless integration, microcement can also be customized in color and texture. Red, orange, yellow, green, blue, and purple are all available. There are three main textures: natural surface, quartz surface, and micro-concrete surface. On various communication platforms, microcement is loved by everyone and has received many compliments, but only one is disappointing.The deterrent factor - the price is too high.
How high? Someone on Zhihu said that imported microcement costs 600 yuan per square meter for walls and 1,000 yuan per square meter for floors. The price was so high that two Zhihu users couldn't help but sigh, "Oh my god, a 100-square-meter house costs hundreds of thousands" and "It's ridiculously expensive."
Why is it so expensive? In addition to the material itself, the construction of microcement is very complicated and requires multiple processes such as anti-cracking layer, hardening layer, effect layer, waterproof sealing layer, and protective cover layer.
In addition, in the Zhihu question and answer "What is microcement? How to choose and how to use it?", the answer with the most likes includes a reminder that "it is not recommended to use it on large areas on the ground" because the ground has the most friction. , "If you are not careful, you may draw a few dark paths, especially if you have small pets at home, you must be more careful! And if the home is full of thin-legged furniture, it is easy to poke a few small holes in the micro-cement floor over time. Come on, it’s so obsessive-compulsive.”
There is a “microcement boom” in the ceramic industry
Confirming Fiona’s forward-looking vision
For consumers who pay attention to the integration of walls and floors but are unwilling to bear the high price and the risk of small pits and scratches, using cement tiles that can replace microcement for walls and floors is an excellent choice.
Because of this, starting from this year, there has been a wave of "microcement fever" in the ceramic industry. The keyword microcement has been promoted by many ceramic companies, and some brands have branded themselves as "pioneers of microcement tiles" this year. " slogan, and industry insiders introduced that a certain brand of microcement series ceramic tile products sold 75,000 square meters, but the dealers were too enthusiastic and the inventory was running low...
Whether ceramic tiles are named micro cement, fine cement or coarse cement, they are essentially cement ceramic tiles. More and more brands are entering the field of cement tiles and jointly publicizing and promoting this category. This is a situation that Ferona, the pioneer of cement tiles, has been waiting for.
Since entering the market with cement tiles in 2008, Fiona has been deeply involved in this category for more than 10 years and has continued toWe have been waiting for the day when cement tiles can occupy 30% to 40% of the market share in China as they do abroad. Everyone is adding fuel to the fire. This vision will undoubtedly require more "Filonas" to realize it together.
Speaking of microcement, we have to mention the "Concrete·Microcement Series" cement tiles that Ferona devoted all its efforts in 2020. The 13 basic products with rich colors made the industry confused: How can cement tiles be How about making it colorful? However, Fiona just wants to break the rules, not fall into the mold, and follow her own "original" path. Others can't understand it because they can't understand it. This year's "microcement craze" caused by the customizable microcement in various colors in the ceramic industry just confirms Ferona's forward-looking vision.
Felona "Concrete·Microcement Series" cement tiles
13 colorful basic products
“Yuanchuang” is unique
Well recognized by designers
What the industry did not expect is that,The launch of "Concrete·Microcement Series" cement tiles by Ferona is just a starting point. After that, adhering to the "original creation" concept of open source innovation (opening up the source of product design), in addition to inviting designers to co-brand, Fiona also teamed up with the inheritors of the lion dance culture to create the "Lion Wake Series", integrating movie IP to launch " Mulan Turns Out Series", in addition, the founder of Jian Nanhua was specially invited to develop the "Jian Nanhua Series".
In other words, "Yuanchuang" can keep adding, which will make the "concrete·microcement series" cement tiles continue to branch out and grow into a towering tree. The unique brand aesthetics have allowed Filona to be recognized by more and more designers, and it has accumulated many projects and home decoration cases, and has successfully cooperated with well-known brands such as "HiTea, Haidilao, Starbucks, Haagen-Dazs, Disney and Poly Real Estate" Brands reach cooperation.
The most famous home decoration case of Fiona is currently the "Zen House" of the celebrity couple Xiang Zuo and Guo Biting. This 450-square-meter mansion designed by the famous designer Shen Mo has also been included in the "Global Design "The 2416th WeChat special topic has become a hit article with more than 100,000 views. This also reflects that design styles such as wabi-sabi style, minimalist style, and industrial style are a perfect match for Filona cement tiles.
Stick to the cement tile position
Believe that good things are about to happen
If it had not been in the category of cement tiles for more than ten years, Fiona would not have so many well-known cases. Why can you always stick to it? Because I believe it! Fiona firmly believes that more and more young people will like cement tiles, and the simple beauty of ingenuity will definitely change from a minority to a majority.
Because of belief, Fiona strives for excellence in the research and development of cement tiles. In response to the long-standing problem in the ceramic industry of "matte ceramic tiles are not easy to clean", on March 18, 2021, Ferona officially reached a strategic cooperation with Italy's Calobbia Glaze Company to develop "anti-fouling and easy-to-clean ceramic tiles" specifically for matte ceramic tiles. Technology "Clean&Clear Tech" is fully applied to all products of Filona. As the pioneer of cement tiles, Fiona has the responsibility to rectify the name of matte tiles.
Because of belief, Fiona spares no effort in promoting cement tiles. In 2021, the IN Design Award will be launched in conjunction with Guangzhou Design Week, and a launch ceremony will be held in Hangzhou on March 28.The second stop in Nanchang on the 8th was also successfully held, with each event attracting hundreds of designers.
“We use our super certainty to hedge against the uncertainty of the world.” Chen Gaozhao, founder of Ferona Cement Tiles, pointed out that to build a brand, you must insist on original products, do what you are good at, and believe in good things. About to happen. "We also hope to work with more forward-looking designers to complete the mission of 'changing from a minority to a majority', and look for designers and high-quality dealers around the world."
(This article is reproduced from Ceramic Information)
