# April 15, 2021 #
With a lot of expectations, the Haosheng Group’s annual summit was held at the Wyndham Hotel in Gaoming. On this day, members of the Melco family from all over the country gathered together, including the group’s high-level managers, heads of member units and a number of groups More than 600 people including employees gathered at the main venue. The annual meeting was mainly divided into two chapters.
# Group Summit #
# 8:30 #
Luo Wenqiang, Chairman of Haosheng Group, Luo Miaoling, Vice Chairman of Haosheng Group, Du Zhanquan, General Manager of Haosheng Group, Yu Zhaoqi, General Manager of Manufacturing Division of Haosheng Group, Luo Yanqing, General Manager of Haosheng Group Financial Management Center, Haosheng Brand Marketing Business You Jun, general manager of the department, Zhang Shenghuang, general manager of Haosheng Human Resources Administration Center, and other group executives all appeared on stage.
# 8:40 - 10:10 #
At the beginning, Luo Wenqiang, chairman of Haosheng Group, delivered a speech, expressing his expectations for the future development of the group and his gratitude to dealers from all over the country; he also briefly summarized the development process of Haosheng Group this year. Under the steady rise in the new era, Haosheng Group will seize the market development momentum in the new situation and use its abundant production capacity to provide the market with more and better living experience.
Afterwards, You Jun, general manager of the brand marketing division, gave a speech, describing how the "post-epidemic era" has accelerated market reshuffle in the past two years. has laid a solid brand foundation, but under the influence of the global environment and now that the country is strong and facing attacks on the industry from other countries, Haosheng Group has been at the forefront of the manufacturing industry for more than ten years. Its major brands should work together to survive in complex situations. In the current market environment, we will continue to work with dealers across the country to create a world brand of "intelligent manufacturing in China".
This annual meeting not only brings direction and policies to dealers across the country,There is also the big news that the group and Rural Commercial Bank have joined forces to cooperate. The two parties will carry out in-depth cooperation and actively explore diversified innovation methods through the integration and innovation of building materials intelligent manufacturing and financial services. Adhering to the concept of "science-driven innovation and providing natural human settlements", Haosheng Group is committed to creating a more competitive product pipeline and developing more and better innovative series of products to meet the unmet human settlement needs of users across the country.
# 10:20-10:50 #
The second most important agenda of the group’s annual meeting is the explanation of innovative services, including the “European standard micro-seam paving” that improves end-user consumption experience and the new billing system that allows dealers to conveniently pick up goods. "Bring Jane".
PART·European standard micro-seam paving empowerment
Yao Shuixing, the person in charge of the European standard micro-seam paving project, explained the micro-seam paving service, saying that the construction services at the back end of the ceramic tile industry chain have increasingly become the engine driving the sales upgrade of ceramic tile brands. This set of European standard paving and pasting empowerment systems is advocated by European standard construction services. It integrates construction material certification and output, construction services and supervision, and Internet platforms. It deeply integrates high-quality craftsmen and high-end construction accessories and tool systems. European standardized construction services and supervision processes provide consumers with safer and better overall solutions for European standard ceramic tile construction services. This system will be promoted and implemented in the Haosheng system to help dealers better serve high-end consumer groups and seize the high-end market.
PART·Intelligent system empowerment
In the second part of the meeting, Lu Zhihua, the person in charge of the new billing system introduced by Haosheng, gave a report and explanation, embracing the 5G service era and improving dealer service efficiency. As the new billing system of Haosheng Group, "independent inspection of goods" ", "Inquiry for payment", "Business notification", "Group news", "Order tracking", "One-click pickup", "Pickup management" and other functions can all be solved with one click, allowing dealers to more easily handle the process. Manage the transaction process.
After the summit agenda concluded successfully
The "Haosheng Night" annual awards ceremony and appreciation dinner were held grandly.
Everything is new, let’s work hard
After the meeting is the commendation session
Awards to dealers who have made outstanding contributions to the brand
▲Group General Manager Du Zhanquan led the senior management team to conduct a toast ceremony
In addition to the awards, how could we miss the exciting lottery session
There is also a heart-warming environment for dealers’ birthday celebrations in April
Members of major brands collaborate to perform, which is exciting
During the lottery, Group Chairman Luo Wenqiang and
The senior team of the group keeps adding more money for the final surprise grand prize!
In addition to the awards, how could we miss the exciting lottery session
There is also a heart-warming environment for dealers’ birthday celebrations in April
Members of major brands collaborate to perform, which is exciting
During the lottery, Group Chairman Luo Wenqiang and
The senior team of the group keeps adding more money for the final surprise grand prize!
#Brand Summit #
▲HEA co-branded product area
▲Mirror marble 2.0 product area
In the afternoon, the Melco Brand Branch was led by Xie Zhuoyan, deputy general manager of Melco Marble Tile, Chen Huahui, deputy general manager of Melco Marble Tile, and Zhang Shuang, planning director of Melco Marble Tile, respectively discussing the 2021 annual brand planning and the new cellular store model. , the new product planning for 2021 will be analyzed and explained in detail.
01
Mr. Xie brings you "Brand Strategic Positioning in 2021". In today's consumer groups are transforming and in the upgraded market, Melco Marble Tiles has a new direction, which is the trendy brand among ceramic tiles, Melco Marble Tiles. It must not only become a consumer demand in the home furnishing field, but also carry out brand communication in scenes such as milk tea shops and B&Bs that can reach young groups;
To make brands more interactive with consumers, in the blank market facing young consumer groups, becoming a "trendy brand" is not a need, but a necessity. With strong brand IP support, Melco Marble Tiles will Win the future in the market.
02
In addition to new positioning, there are also new models. The new cellular store model has brought a different operating experience to dealers across the country. As Chen Huahui, deputy general manager of Melco Marble Tiles, said, in the post-epidemic era, most ordinary people Cash flow has "shrunk", and there is no strong financial support for those who want to shop or start a business. This is part of it. Another part is that many young people plan to start a business, but suffer from lack of financial support. This model is the most suitable for this type of entrepreneurship. model.
At the same time, this is also an excellent model to seize the huge gap in sinking cities. Melco Marble Tiles, which already has a solid brand reputation in first- and second-tier cities, has the blessing of strong brand power, coupled with such a low investment cost model , can make store operations more benign, and at the same time stimulate the expansion of the brand's regional popularity. For both the headquarters and dealers, this is undoubtedly the most suitable model for the current period and even the future.
03
Later, Melco Planning Director Zhang Shuang introduced the product structure and planning for 2021. The Melco brand has completed 106 product adjustments in 2021, with new products accounting for 75%, and has initially formed a regionally reasonable product structure. It is worth mentioning that the newly launched HEA fashion brand co-branded models and the newly upgraded mirror marble 2.0 series are both It can be regarded as an original product that leads craftsmanship and culture in the industry.
The Melco brand is implementing and innovating a full range of products with new original product research and development concepts and fashionable product research and development styles, and using clear market consumption analysis and product positioning to analyze the consumer market corresponding to product levels for dealers , forming a pyramid-like structure to fully cover the market.
New product release session Model show< /p>
At the end of the branch meeting, Mr. Chen released a huge discount policy. After learning about the brand's new direction and plan, the dealers were full of confidence, and the value-added subscription session was extremely popular, with frequent orders.
# April 16, 2021 #
# Group's new opening #
New services, new channels, new models, new thinking, all kinds of innovations were displayed at the group's annual meeting, and the culmination of all was finally settled into the group's new opening. Led by Luo Wenqiang, chairman of Haosheng Group, Hao A group of senior and high-level leaders of Haosheng Group celebrated the grand opening of the new exhibition hall of Haosheng Group on April 16.
Luo Wenqiang, chairman of Haosheng Group, delivered a speech, saying that Haosheng Group has gradually developed into an influential and competitive modern construction ceramics group. After a year of upgrading and iteration, the positioning of each brand has successfully established a foundation in the market. Actively embracing changes, pursuing quality with integrity, staying true to the original intention, and innovating and developing are a cornerstone of the long-term development of Haosheng Group. It also contributes to all levels of government, Distributors and colleagues across the country expressed their heartfelt thanks and best wishes.
▲Luo Wenqiang, Chairman of Haosheng Group, delivers a speech
The vigorous development of Haosheng Group confirms the arrival of a new era. In the near future, the group will surely become more prosperous and stronger. Du Zhanquan, general manager of Haosheng Group, said that in the future, Haosheng Group will adhere to its consistent business philosophy, use first-class services, good reputation, and modern management business models to strive to create better economic benefits, become self-development, pioneering and enterprising, and strive to Be at the forefront of the industry and build an intelligent, green and modern ceramics group.
▲Du Zhanquan, general manager of Haosheng Group, delivers a speech
Later, Mr. You said that in the face of a new environment, in the post-epidemic era of international environment, Haosheng Group has strived for changes while maintaining stability, and has achieved results now. The completion of the group's new exhibition hall today also symbolizes the progress of Haosheng Group. Towards a new milestone, Melco, under the leadership of Haosheng Group, has ushered in various innovations and played ahead of the trend. In the future, the group and brand will continue to progress in the current situation and develop amidst changes.
▲You Jun, general manager of the Brand Marketing Division of Haosheng Group, delivers a speech
Guest Speech
The important guests present this time include Gong Wei, deputy secretary-general of the China Building and Sanitary Ceramics Association, Chen Huan, president of the Guangdong Ceramics Association, and Dr. Yin Hong, secretary-general of the Foshan Ceramics Industry Association. They also expressed their appreciation for Haosheng The group’s expectations for future development.
As a large-scale production group in the building ceramics industry, Haosheng Group will follow the market trend in 2021, effectively lead with strategic thinking and global vision, and continuous innovation, highlighting the big-name pattern; Gong, Deputy Secretary-General of the China Building and Sanitary Ceramics Association Wei said that the China Building and Sanitary Ceramics Association will continue to pay attention to and support the development of Haosheng Group, strengthen the group's brand competitiveness, and promote the good development of the industry.
▲Gong Wei, deputy secretary-general of China Building and Sanitary Ceramics Association, delivered a speech< /span>
Chen Huan, President of the Ceramics Association, combined with the changes in the market environment, pointed out the pain points of brand transformation. Affected by the epidemic, the industry reshuffle has accelerated, the industry concentration has further increased, the polarization of the group has intensified, and the market has gradually entered the stage of survival of the fittest. The group The pace of transformation and upgrading has been further accelerated, and awareness of environmental protection and innovation has been further enhanced. my country's building ceramics industry has bid farewell to the era of rough development that relied on market demand to drive the industry for a long time, and is placing its hope in the future of Haosheng Group. It is hoped that Haosheng Group can further match the needs of different industries. The decoration needs of consumer groups will improve the quality of home consumption and promote the level improvement and structural optimization of the industry.
▲Chen Huan, President of the Guangdong Ceramics Association, delivered a speech< /span>
Dr. Yin Hong said that in 2016, the Haosheng Group building held its first upgrade celebration. Today in 2021, Haosheng Group has once again launched a comprehensive innovation, allowing the industry to witness the development of Haosheng and moving towards a new era. steps. Since the establishment of Haosheng Group, the variety and quality of products and supporting services, as well as brand awareness and reputation, have been continuously innovated and improved! Today, Haosheng Group has deeply strengthened its brand, integrated with international standards, and built a new product structure. It has subverted the industry's traditional view that Haosheng Group only has "bright marble" and has made great changes in its products and sales models.
▲Dr. Yin Hong, Secretary-General of the Ceramic Industry Association, delivered a speech< /span>
▲The eye-dotting ceremony of Haosheng Group and guests
▲Haosheng Group Acceptance Ceremony
Then the guests and leaders cut the ribbon
Wake up, dot the lion's eyes, pick green leaves, and visit the new exhibition hall
The new opening ceremony of the exhibition hall ended successfully!
