In the past two years, 750×1500mm production capacity and market demand have increased significantly, and it has been unanimously favored by ceramic manufacturers and dealers. "In 2021, 750×1500mm will be the most popular product." An industry insider told "Ceramic Information" that currently 750×1500mm has become a standard product for ceramic enterprises in Guangdong production areas. "Even if there are no companies that produce and sell 600×1200mm, many have launched 750×1500mm."
Although the acceptance of 750×1500mm terminals has been increasing and market demand has also increased significantly, it is far less than the surge in production. Jiangxi Gao'an and Shanggao alone are expected to have six new 750×1500mm lines put into production from January to April, with an additional daily production capacity of 160,000 square meters.
“In the second half of 2020, due to the hampered sales of small rock slabs, many production lines in Guangdong were converted to 750×1500mm, resulting in a surge in inventory.” A senior person in the industry said that 750×1500mm can be said to be a golden product with good paving effects. , but it is already "bad" in the Guangdong production area, and it is expected that there will be an even more fierce price war in 2021.
However, in northern production areas such as Zibo, Shandong, 750×1500mm is in its infancy, and only a small number of production lines are in production in each production area.
Ex-factory prices have fallen and paving costs have dropped
The acceptance of 750×1500mm has been greatly improved
“Last year, we received a lot of home decoration orders, of which very few used 800×800mm ceramic tiles to pave restaurants.” Mr. Wu, a ceramic dealer in a county in Guangxi, told Ceramic Information, “Our store sells about 30 square meters of ceramic tiles a month. Each order contains more or less 750×1500mm products. ”
According to reports, since the end of 2020, the sales volume of 750×1500mm in Mr. Wu’s store has been equal to that of 800×800mm. 750×1500mm is mostly used in living rooms and restaurants, while 800×800mm is used in bedrooms, kitchens and other spaces. More.
“Nowadays, many young consumers advocate modern and simple style. Wave stitching and parquet are not very popular. On the contrary, the 750×1500mm universal paving effect is just right."Mr. Wu said.
With the drop in ex-factory prices and the reduction in paving costs, 750×1500mm is becoming more and more accepted by terminals, especially in the Pearl River Delta, Jiangsu and Zhejiang areas. According to reports, the unit paving cost of 750×1500mm is getting closer to 800×800mm, only 8 to 10 yuan/square meter higher, or even the same.
In addition, the person in charge of a ceramics factory in Zhaoqing, Guangdong introduced that in October 2020, the 750×1500mm production line of his factory successfully produced bricks and has not stopped production since then. "The sales volume of 750×1500mm is indeed much larger. In many cases, the production schedule is one month, but the 600×1200mm production schedule is only 10 days."
According to rough statistics from "Ceramic Information", the ceramic factory's monthly sales volume of 750×1500mm is about 600,000 square meters.
In 2019, there were only about 10 production lines specializing in the production of 750×1500mm specifications in the Guangdong production area, and it was difficult to achieve continuous production. At that time, these production lines were only in production for a few months a year, and 750×1500mm might take 3 , can only be turned around once every 4 months.
According to "Ceramic Information", during the 2020 Autumn Ceramics Expo, a ceramic company in Foshan sold more than 50,000 pieces of 900×1800mm products within 7 days; a week later, the company produced another Tens of thousands of 900×1800mm pieces were quickly “swept out” by dealers, not to mention the 750×1500mm which has a more obvious price advantage and higher acceptance.
Excess Capacity in Guangdong
Ceramic colleagues "depreciate themselves"
It is worth noting that 750×1500mm has been favored by consumers in the past two years due to its significant advantages and more beautiful paving effects. However, production capacity has also increased dramatically, exceeding the increase in market demand.
A dealer of special-price bricks in Guangdong Huaxia Ceramics Expo City told Ceramic Information that recently many people are looking for 750×1500mm special-price bricks, but the quantity each time is very small. "Every time I pick up the goods, there are more than 30 boxes, more than 40 boxes, more than 50 boxes, two pieces in one box, and the maximum is less than 120 square meters each time. Sometimes it is only 30 pieces."
Although consumers in many places have gradually accepted 750×1500mm, the demand is not as large as expected, let alone markets such as the north, where the acceptance of 750×1500mm is stillIn the nurturing stage.
A dealer in Linyi, Shandong told "Ceramic Information" that in the local market, 750×1500mm can earn about 50 yuan per piece, but she said, "I won't push it if you can. 750×1500mm is currently in the northern market. It’s still difficult to keep volume, and the turnover rate is very low. If we don’t keep inventory, the cost of replenishment is very high. From another perspective, pushing 750×1500mm is not very profitable.”
But in the Guangdong production area, 750×1500mm has become the “standard” product for ceramic companies. Whether it is mixed firing or special kiln production, basically every ceramic factory is equipped with a 750×1500mm production line.
In addition, since September 2020, the output of 750×1500mm in Guangdong has surged, and several production lines with a daily production capacity of over 30,000 square meters have been put into operation. As the sales of small rock slabs are slow, many manufacturers have converted their small rock slab lines to produce 750×1500mm. , which stimulated a surge in the output of 750×1500mm specifications in a short period of time.
“Because there are so many people recommending it, many companies are afraid of reducing inventory, so they begin to ‘depreciate themselves’, causing prices to fall all the way.” Many industry insiders in Guangdong predict: “In 2021, the 750×1500mm specification will usher in a new era. In the fierce price war, product unit prices may continue to fall by 10%, and some manufacturers are facing liquidation. ”
The wind has spread across the country
Competition will be more intense in 2021
"Ceramic Information" learned that since its introduction, the price of 750×1500mm has continued to fall. Taking the price at the end of 2020 as an example, some manufacturers conservatively estimate that the decline compared with the first half of 2020 is between 10% and 15%. Previously, the decline was even greater, with some manufacturers falling by as much as 60% in two years.
However, at the beginning of 2021, many prices that had been reduced at the end of the year increased slightly. This was not because of insufficient supply, but more because of the increase in raw material prices, and ceramic manufacturers had to increase prices.
Many industry insiders said that the output of 750×1500mm will show a substantial growth trend in 2021. According to incomplete statistics, there are several wide-body kilns in the Guangdong production area producing 750×1500mm bricks with three bricks vertically produced, with a daily output of 30,000 square meters.
According to "Ceramic Information", the current 750×1500mm trend has spread to major production areas.
On the morning of January 21, 2021, Jiangxi Jinliyuan Ceramics’ first fully intelligent green large plate production line was successfully ignited. It mainly produces 900×1800mm and 750×1500mm large plates with a daily production capacity of 16,000 square meters; after the Spring Festival, Jiangxi Ruiyang Ceramics' newly built 750×1500mm large plate production line was put into operation, with a daily production of 25,000 square meters; on March 22, Tianrui Ceramics' 750×1500mm large plate line successfully produced products, with a daily production of 18,000 square meters.
The "Changfeng No. 10" intelligent production line of Jiangxi Roosevelt Group's intelligent production base is about to be launched. It mainly produces 750×1500mm large panel series with a designed daily production capacity of 35,000 square meters; Sun Ceramics has a daily production capacity of 30,000 square meters of 750×1500mm intelligent large panels. It is also planned to ignite in April; Jin Taiyuan Ceramics will also produce 750×1500mm large plates in April.
In addition, Sichuan Jiajiang Guangle Ceramics, Huaxing Ceramics, Xingfeng Ceramics and other ceramic manufacturers are already producing and selling 750×1500mm. According to reports, in the western market, the effect of 750×1500mm on the wall and on the floor is more ideal. Combined with local production characteristics and consumer demand, Sichuan Jiajiang 750×1500mm is mostly a product with high water absorption rate.
“Consumers in western China are more price sensitive, so the strategy of some ceramic factories is to seize market share with large production and low prices, and then slowly expand after the cost is recovered.” An industry insider commented.
In general, 750×1500mm is currently in its infancy in production areas such as Jiajiang, Sichuan, Gao'an, Jiangxi, and Zibo, Shandong, with an average of about 5 or 6 production lines in each production area. At the same time, several 750×1500mm lines are under construction.
Therefore, many people in the industry predict that the competition for 750×1500mm will become more intense in 2021.
(The article is reproduced from Ceramic Information)
