On the afternoon of January 20, the industry's first post-80s boss talk show - "Wei Lai Strict Selection" HBI global imported ceramic tile strict selection platform was released and the media meeting of the chief strict selection officer was held grandly at the HBI Asia Operations Center.
▲"Wei Lai·Strict Selection" Chief Strict Selection Officer Media Meeting Media Group Photo
More than 50 journalists from authoritative and industry media, leaders of industry associations, and some designer representatives attended the meeting.
HBI, which has always been "low-key", this Chief Selection Officer Meeting is also different from the previous traditional media conference format. The talk show of Mr. Wei Jiguo, the founder of the HBI platform, is the main line of the event and runs through the entire event process. .
▲HBI Founder/CEO Chief Selection Officer——Mr. Wei Jiguo
Ms. Tang Jieming, General Manager of Operations of China Ceramics Headquarters, delivered a speech at the meeting. She said that HBI is a brand with great potential. It has developed 118 agents in just two years since its establishment. The growth rate is amazing. She also believes that in the future In the future, HBI will bring more different landscapes to the ceramics industry.
▲Ms. Tang Jieming, General Manager of Operations of China Ceramics Headquarters, delivered an opening speech
The talk show of CEOs born in the 1980s with elegant conversation, humorous language and seriousness not only allowed many industry media people and industry celebrities present to see a different HBI, but also made everyone feel Mr. Wei Jiguo’s emphasis on the concept of "strict selection" Word understanding and persistence.
1. "Wei Lai" teased "Nio" and talked about whether "strict selection"Car Talk
The biggest highlight of this press conference must be the wei's talk show of Mr. Wei Jiguo, the founder and chief selection officer of the HBI platform. Mr. Wei Jiguo introduced that in the past 15 years of his career, he has seen excellent foreign ceramic tiles. The brand's business strategy, after in-depth research on the Chinese market, found that the domestic ceramic tile industry still has huge potential in both "design" and "model". Is it possible to integrate the resources of these two sectors and combine my own experience over the years? The international vision and import and export trade experience have changed the business conditions of domestic ceramic tile businessmen and made young people fall in love with ceramic tiles again, which became his first thought about "strict selection".
▲"Wei Lai·Strictly Selected" talk show scene
Mr. Wei Jiguo shared his past stories and insights in the ceramic tile industry with the media and the audience. He also shared his original intention of establishing the HBI Global Selection Platform, as well as his views on brand, design, manufacturing, budget, service and even for platform franchisees. Strict selection criteria for team concepts. He emphasized that "Chief Selection Officer" is not a gimmick or a title, but his respect and mission for products, the industry, and consumers.
▲HBI Asia Operations Center (Headquarters)
Since its establishment in 2018, HBI has been committed to building a platform brand with European high-end imported ceramic tiles as the main business. With a "rigorous attitude and strictly controlled quality", it globally selects ceramic tile products that are more suitable for Chinese users, and cooperates with many reached in-depth strategic cooperation with several European first-tier ceramic tile brands, including Italy's LEA Ceramiche, Spain's Arklam, Durstone, etc.; it took the lead in introducing international operational thinking into the Chinese market, established a new business model in line with today's industry development, and established "user-centered" "brand positioning, healthy, unbounded and innovative brand concept.
2. Cross-border dialogue, more flowers
This is not only a media meeting event, but also a peak cross-border dialogue. At the event, HBI specially invited Tang Jie, General Manager of Operations of China Ceramics HeadquartersMs. Ming, Mr. Xie Zhiming, executive director of the Interior Design Branch of the Architectural Society of China, Mr. Zheng Xuechong, founder of Truffle Pig Investment Promotion, Mr. Wang Yi, secretary-general of APDC Asia Pacific Design Center, and other big names in the industry and outside the industry attended the meeting in person.
▲Founder of Truffle Pig Investment Promotion——Mr. Zheng Xuechong
During the dialogue in the "Attitude Salon" session, Zheng Xuechong, the founder of Truffle Pig Investment, said that HBI has always been focusing on design, branding and manufacturers, and is actually doing "strict selection", which is what Truffle Pig Investment is doing. , is to help HBI reorganize this clue, and has been working with Mr. Wei and HBI executives on HBI's strategic planning, and will fully reflect the breadth and depth of "careful selection" in the consumer experience;
▲Secretary-General of APDC Asia Pacific Design Center——Mr. Wang Yi
▲Blessing video from Jill Grinda, Vice President of Marketing and Business Development of the IDA International Design Awards in the United States
Wang Yi, Secretary-General of APDC Asia Pacific Design Center, shared with the media the story and original intention of the "Looking for IDA" series of activities jointly implemented by APDC and HBI, and brought Jill, Vice President of Marketing and Business Development of the American IDA International Design Awards Grinda's blessing video recognizes HBI's efforts in the past year to promote Chinese designers to speak out on the international stage.
▲Executive Director of the Interior Design Branch of the Architectural Society of China - Mr. Xie Zhiming
▲Deputy Secretary-General of APDC Asia Pacific Design Center and Director of Overseas Affairs Department—Ms. Wang Linyan
Many guests, including Mr. Xie Zhiming, Executive Director of the Interior Design Branch of the Architectural Society of China, and Ms. Wang Linyan, Deputy Secretary-General and Director of the Overseas Affairs Department of APDC Asia Pacific Design Center, all expressed their views on the "strict selection". The guests unanimously agreed : Strict selection is an important manifestation of HBI's differentiated layout. Mr. Wei Jiguo relies on his 15 years of senior international trade experience and understanding of the development of the international ceramic tile industry to build a key bridge between global high-quality products and consumers, which is very important to the development of the industry. plays a vital role.
3. Telling the story of HBI well is not easy
▲HBI Assistant General Manager and Marketing Director—Ms. Li Yunshi
“HBI’s current achievements are inseparable from its insistence on strict selection.” said Li Yunshi, assistant general manager and marketing director of HBI.
HBI was not favored by the market when it was first established. Because of its innovative business model and wide brand coverage, on the one hand, traditional industry dealers did not dare to take risks, and on the other hand, it involved extremely fierce competition for resources and companies. However, HBI still adheres to the strategic integration of product structure from the perspective of user thinking and globalization, bringing the world trend to China, and always believes that "talent is the core competitiveness of enterprise development.
Today, with its strong market operation capabilities and system building capabilities, HBI has now deployed high-end sales outlets in more than 100 cities across the country. Behind the astonishing growth rate is the result of Mr. Wei Jiguo's insistence on the "strict selection" model.
▲"Wei Lai·Strict Selection"
As a global platform for the strict selection of imported ceramic tiles, the development of HBI will surely attract the attention of the entire industry and even cross-border designers and consumers. We believe that HBI's strict selection model will bring a new consumer experience and empowerment to the market and consumers, and use "strict selection" to become the leading industry breakthroughthe forerunner.
