In 2020, the furniture industry suffered a double blow from the cold winter and the epidemic. Faced with severe market pressure, some people had to choose to give up, while others went against the trend and opened up new paths, and Xiuwu Oceano Smart Franchise Zhou Peng is one of the people who successfully broke the situation.
During the trial period when the store just started its trial operation, the Xiuwu Oceano Smart Store successfully closed more than 20 orders. Achieving such great results, what is Zhou Peng's secret to success? Let’s find out together.
Xiuwu Oushennuo Smart franchisee Zhou Peng< /span>
Q: What industry did you work in before? Under what circumstances did you choose to join Oceano?
Zhou Peng: From 2013 to now, I have been working hard in the ceramic industry for eight or nine years. Before joining Oceano, I had been working on small brands and miscellaneous brands. However, considering that the environment in the rural market was not standardized and the market limitations were too strong, it was obviously difficult to continue development, so I decisively gave up this route.
At that time, I considered that brand operation must be the only way out in the future, so I came to Foshan to conduct research on the better brands on the market. Among them, Oceano left a deep impression on me. On the one hand, the company is very strong, with a big tree in the shade making it easy to enjoy the shade; on the other hand, Oceano’s three major sales tools: Jukebao, interactive large screen and 3D cloud design, plus a relatively comprehensive support policy, provide gave me a lot of confidence.
Q: What is the current operating status of the store?
Zhou Peng: Our store is located in the only building materials commercial street in Xiuwu County, Henan Province. The store area is more than 220 square meters. It is equipped with 1 store manager, 3 shopping guides, and 3 after-sales designers and marketers. It is currently in the trial operation stage. , a transaction volume of more than 20 orders has been achieved.
Q: What advantages do you think the results in the trial operation phase benefited from?
Zhou Peng: First of all, there is the support of the company. For example, the headquarters arranged professional instructors to help us carry out training. The team grew rapidly. Later, a masonry thank-you party was organized, channel resources were accumulated, and the whole team became more Complete monthly and daily tasks with confidence and planning.
On the other hand, the three major tools provided by the company are also very practical. They can quickly spread and divide customer channel resources, and can quickly and effectively impress customers to promotetrade.
Q: What are your expectations for the future development of the store?
Zhou Peng: We strive to be the first when doing things, and only the first has the right to speak, so our goal is to build Oceano into a local benchmark. Now we have a reasonable plan and we are confident that we can do a good job. This is also the firm philosophy of our Oceano company. Thanks to Oceano for making me a success, I believe that with the company’s strong support, I will be able to achieve greater success and create the first benchmark in the local ceramic construction industry!
Adhering to the brand development route, learning to make good use of new marketing tools and methods, and going all out with firm goals, the Xiuwu Oceano team showed us the bright future of the Oceano smart store model. It is precisely because every Oceano employee adheres to brand pursuit and innovative thinking that the Oceano brand will continue to be synonymous with professionalism and high-end.
