On September 13-14, 2020, "Starting a Company·Top 500 - Design Company Management Course" ten Asian Design Art classes (Season 8) were held at the Guangzhou Hilton Hotel. FAENZA joined hands with Asian Design Art Ten lessons explain strategic development, innovate methodologies, establish industry management thinking models, empower company operations with practical sharing, and make design operations "alive".
Listen to the course and break the thinking barriers
"Visibility is determined by height!".
The course on September 13th was taught by Professor Meng Qingxiang, Huawei management expert and Huawei University gold medal lecturer [Huawei Strategic Growth Practical Course], "Action determines whether a person can accomplish something", "Cognition determines a person's flight" The height! "Professor Meng shared knowledge on Huawei's development strategy interpretation, Huawei's methodology and templates, business management knowledge, organizational management practice and evolution, and the creation of corporate selling points and value points. Use Huawei's successful cases to help designers and design companies solve company management and other problems, and promote the upward development of design.
"How will future design meet and lead new consumer trends?"
On the morning of September 14th, Mr. Liu Wei, Director of J&A Design, shared [Evolving Commercial Design], starting from future consumption analysis, revealing the three-fold strategy of commercial design under the development of the times. Use scene marketing as an important means of attracting customers in future businesses, and use multi-brand integration and symbiosis to break business barriers, enhance life aesthetics, and lead consumption trends.
"How to survive as a designer in the 2.0 era"
On the afternoon of September 14th, Mr. Chen Yang, a senior design management consultant, gave a professional lecture on design company management class [Product - How to Survive Designers in the 2.0 Era], starting from establishing the management thinking model of a design company. , to describe the design company’s operating model and innovation methodology. Teacher Chen Yang used the five-step CPPBU method of ADU product innovation: modeling, trial promotion, system, and upgrade to systematically describe the various methods of company management to help designers and design companies build their own products.
Visual design inspires artistic inspiration
Every great design uses powerful design thinking to sort out its design origin hidden in chaos, and inject vitality into the work with the designer's deep understanding. The resonance between life and art makes the design more touching.
“Use design to lead brand development.”
Mr. Zhang Guoqing, Director of FAENZA Sanitary Ware Marketing Department, explained FAENZA’s artistic design and brand vision. As an international design lifestyle brand, FAENZA has been committed to empowering brands with artistic design and leading brands with design. development.
Mr. Zhang Guoqing, Director of Marketing Department of FAENZA Sanitary Ware< /span>
In 2019, FAENZA completed a comprehensive upgrade of FAENZA’s terminal display system through cooperation with an Italian designer team; in 2020, through cooperation with Singapore’s BLAKK design company, FAENZA’s star products Design and research and development, and through cooperation with Zaha Hadid and designer Yang Mingjie, we created the design of FAENZA co-branded space.
Design can achieve a wonderful balance between art and life. FAENZA adheres to the brand concept of "half art, half life" and integrates design, technology and life. Against the backdrop of the Guangzhou Hilton Hotel, FAENZA presents an immersive space comfort experience with an artistic "bath".
Listen to the courses and break the barriers of traditional thinking; watch art and design and experience the value of life. Using business thinking to help design advance, FAENZA focuses on growing and learning deeply with designers!
(This article is provided by the enterprise)
