On April 24, the first season of the Vero Eco-Brick "Ecological New Power" Elite Lecturer PK Competition was held in full swing. This PK competition focused on business skills, product knowledge, service upgrades and other contents. All Vero sales elites relied on their rich industry experience and professional marketing practice to launch a wonderful and fierce competition. Encouraged by the rules of the PK competition, all regions competed for beauty in order to come out on top, and the whole process was high-energy!
Elite team ready to go
Mr. Li, general manager of Vero Eco Brick Brand, delivered a speech for this PK competition: "Shopping malls are like battlefields, and battlefields are cruel." 2020 begins with the sudden COVID-19 test, which not only tests the social governance system, but also tests the emergency response capabilities, business capabilities, management level and risk resistance capabilities of enterprises. Our business team must keep improving at all times so that we can be on the battlefield and remain invincible.
The judging panel for this PK competition is composed of a group of professional training instructors led by Mr. Li, General Manager of the Vero Eco Brick Brand. The on-site judges' wise, profound and impromptu comments pushed the atmosphere of the competition to new climaxes time and time again.
"The soldiers and horses have not moved, but the food and grass go first." 16 speakers focused on "Interpretation of Vero's core competitiveness", "Interpretation of the five major selling points of the ecological board", "How to help dealers prepare stocking plans", "Regional customer maintenance service skills", "How to promote the upgrade of terminal stores" and other high-quality courseware, analyzed and elaborated, and presented a wonderful deer race, which fully demonstrated the mighty iron army of Vero's "new ecological force", which was unstoppable and marched forward bravely.
Training to speed up and cultivate internal strength
North China Region Director Yu Yong talked about the five major technical selling points and applicable styles of Vero ecological slabs, and focused on demonstrating fast, accurate, and good slab construction operation skills, easily solving one of the problems of laying slabs in mud and hydraulic engineering. Big problem.
Zhang Zhongliang, Director of the Southwest Region, talked about the selling points and techniques of popular products, and gained real knowledge from theory and practice. Mr. Zhang’s practical case study combined with terminal stores was lively and interesting, making the audience laugh and gain a lot.
The more harsh the environment, the better the difference. East China Region Director Huang Mugang analyzed the advantages of the Vero brand in terms of production capacity, products, and team, and used new marketing channels and new marketing tools to carry out multi-dimensional sales, raising sales performance to a new level.
South China Region Director Zhang Xicai explained the process technology, selling point advantages, shopping guide sales skills, terminal materials and sampling techniques of popular products in an in-depth and simple way, and used new marketing tools and platforms to help terminal shopping guides take advantage of popular products during the epidemic. Drain traffic to the store to view the bricks and increase the transaction rate.
Service Upgrade Marketing Overcome
Vero Eco Brick adjusted its marketing strategy in a timely manner, actively responded to the epidemic, and resumed work and production in an orderly manner. Since the start of construction, Vero's headquarters has reorganized its layout and planning from product research and development, design, promotion, channels, marketing, etc. based on "customer first and service upgrade", all based on better serving users.
Vero Eco Brick has carried out a series of online trainings, "Healthy Home Public Welfare Shopping" live broadcast activities, online + offline manufacturer linkage and other activities, and launched hot new products, through online and offline multi-channels between the headquarters and dealers, to enhance Increase terminal store sales and help dealers tide over difficulties together.
Despite the difficulties and turn crises into opportunities, all the sales elites of Vero Eco-brick Marketing Center work hard, recharge their batteries, reserve their personal knowledge and abilities, and strive for a better future after the epidemic. Serve every customer more professionally.
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