This article is the preface written by Miao Bin, President of the China Building and Sanitary Ceramics Industry Association, for "Iteration - The Overall Situation of China's Building Ceramics from a Global Perspective".
In order to express gratitude to the China Building and Sanitary Ceramics Association and the China Ceramics Industry Development Fund for their strong support of the book "Iteration", Bao Jie, President of Guiran Academy, Chairman of Oceano, and Vice President of the China Building and Sanitary Ceramics Association Jun, during the "Iteration" new book release session of the "Ninth National Ceramics People's Conference and the Second China Ceramics Brand Festival" event, donated 500 books to the China Ceramics Industry Development Fund, Miao Bin, President of the China Building and Sanitary Ceramics Association Accept book gifts on behalf of the Foundation.
In 2007, based on his own practical experience, Mr. Bao Jiejun wrote and published a monograph on the ceramic construction industry - "Chinese Intelligent Style", which put forward a series of forward-looking and innovative ideas for the development of the industry. , received unanimous praise from everyone. Recently, another new work by Mr. Bao Jiejun on the construction ceramics industry - "Iteration - The Overall Situation of China's Construction Ceramics from a Global Perspective" will be printed soon. This is very important for our country, which is in a critical period of structural adjustment and industrial transformation and upgrading. For the building and ceramics industry, this is a blessing.
Here, I would like to congratulate Mr. Bao Jiejun on his new achievement in writing a book. At the same time, on behalf of the China Building and Sanitary Ceramics Association, I would like to express my sincere appreciation for his silent work and dedication to the public welfare undertakings in the industry. thanks.
The book "Iteration - The Overall Situation of China's Architectural Ceramics from a Global Perspective" was included in the fifth batch of funding projects of the China Ceramics Industry Development Fund in March 2018. In less than two years, Mr. Bao Jiejun , it is not easy to complete it in a busy schedule. Of course, the fact that this book can be completed so quickly is also the result of his persistence in observing and studying the industry for many years. This is a book about exploring directions in the fog, and it is also a book of great strategic reference value. In the dynamic development, Mr. Bao Jiejun can be said to be the first person in the industry to study the pulse of the ceramic industry and theorize its trajectory and development trends. This book is worthy of reading and reference by colleagues.
2018 was an extremely difficult year for most Chinese construction and ceramics companies, with nearly 10% of them exiting. The industry situation this year is also not optimistic. From January to July, nearly 10% of companies closed down. In fact, the China Building and Sanitary Ceramics Association is formulating the industry’s “ThirteenthThe "Five" guidance has clearly pointed out that during the "Thirteenth Five-Year Plan" period, the output and number of enterprises in my country's architectural ceramics will decline, but the rapid changes and the speed of the decline were not expected at the beginning. Maybe many entrepreneurs in the industry I didn’t expect that. Now, the association is preparing to start the drafting of industry development guidance and industry research work during the “14th Five-Year Plan”. According to the current prediction, the overall operating trend of the industry will not change much during the “14th Five-Year Plan”. We We must be prepared to continue to "live through the winter", adjust our corporate development strategies, actively respond to trends, and meet challenges.
How should companies respond when the industry goes down? Everyone feels confused. Although the association can provide guidance on industry development from a macro level, when it comes to how companies should find the right direction and meet challenges, they need to rely on the wisdom and efforts of entrepreneurs themselves. Fortunately, our building ceramics industry has a scholar-entrepreneur like Mr. Bao Jiejun who has both practical experience in business operations and a high degree of industry theory. He is enthusiastic about industry research and is willing to contribute to the public welfare of the industry. His research on the development strategies of the construction and ceramics industry has been generally recognized by his peers. When everyone feels confused and confused, this book may provide some reference opinions for the development of enterprises.
I have known Mr. Bao Jiejun for many years and are rare close friends. We often exchange our views on industry development trends together. He has a good habit of writing non-stop. After completing "Chinese Wisdom", he did not stop. Every year, he speaks to the industry through column writing, forum speeches, annual outlook, industry observations, etc.
Opening the book "Iteration - China's Construction Ceramics from a Global Perspective", we can see that this book embodies Mr. Bao Jiejun's hard work of observing, deducing and summarizing the evolution of the industry over the years. For example, the fifth part of the book collects his industry outlook articles from 2013 to 2019. There are many highly prophetic views in it, such as channel changes caused by consumer iteration, "ceramics + Internet", and the digital age. The arrival of the epidemic, global integration, the capitalization era of China's building ceramics industry, etc. Today, these views have basically been confirmed.
In 2018, after the book "Iteration - The Overall Situation of China's Architectural Ceramics from a Global Perspective" was successfully launched by the China Ceramics Industry Development Foundation, Mr. Bao Jiejun cooperated with associations and media and visited Zibo, Gao'an, We conducted on-the-spot investigations in major production areas such as Teng County, and also visited Japan with the association to inspect Japanese sanitary ware brand companies such as TOTO, LIXIL, and Panasonic, and conducted interviews with prefabricated construction companies and related related companies in many provinces.Decoration companies conduct research. While conducting research, Mr. Bao Jiejun also frequently communicated face-to-face with government leaders in various production areas, industry entrepreneurs and second-generation entrepreneurs, and gained a more comprehensive understanding of products, channels, production areas, enterprises and entrepreneurs. .
In the past two years, Mr. Bao Jiejun has published research results with a global perspective and strategic vision in the industry media, combining hot topics in the industry, deeply analyzing hot events and phenomena in the industry, and deducing their underlying logic. Through research and analysis, the concept of "three iterations" of the industry was finally proposed, and a possible fourth iteration of the industry was even predicted. This is also the origin of the title of the book.
In his elaboration on the "third iteration", the author pointed out that due to prefabricated decoration, traditional ceramic tile products are in danger of being replaced by other materials. Now many of our companies may not be aware of the impact that cross-border competition will bring. The prefabricated buildings vigorously promoted by the government have given rise to the emergence of integrated bathrooms and integrated kitchens. According to investigations conducted at home and abroad by the China Building and Sanitary Ceramics Association According to research, the overall bathroom will experience explosive growth in the next few years. The ceramic tiles currently used in bathrooms will be replaced by other materials. The development of integrated kitchens is also in the process. The stone plastic floor materials used on indoor floors will also replace a considerable amount. Part of traditional tiles. Such manufacturing companies have appeared on a large scale in the Yangtze River Delta and have begun to deploy domestic markets. In foreign markets, the replacement rate of stone-plastic flooring materials for ceramic tiles has increased rapidly. Therefore, I have pointed out on many occasions that the decline in the industry is not only a decrease in demand, but also a shift in demand, and the ceramic tiles we produce are beginning to be replaced.
Therefore, the China Building and Sanitary Ceramics Association's prediction for the future is that the market share of traditional ceramic tiles will become smaller and smaller. A few years ago, the China Building and Sanitary Ceramics Association estimated that the traditional ceramic tile market would shrink by one-third during the "13th Five-Year Plan" period. Now it seems that this prediction is a bit conservative, and the market will continue to shrink during the "14th Five-Year Plan" period. Therefore, domestic production area governments and enterprises must consider changes in industrial formats in the next three to five years or even ten years when formulating industrial policies and enterprise development strategies.
While the development of traditional ceramic tiles is declining, with the adjustment of the industry structure and the transformation and upgrading of the industry, a number of new products have also emerged, injecting new vitality and new growth points into the development of the industry, such as foamed ceramics, Ceramic slabs, etc., the application of these products in integrated wall materials will rise rapidly in the future. This is also a direction for our industry to participate in the prefabricated construction and prefabricated decoration market. Therefore, according to changes in the industry situation, the China Building and Sanitary Ceramics Association is also making adjustments to lead new products by formulating relevant standards.The healthy development of products and the transformation of the building ceramics industry, including the release of the Foam Ceramic Partition Panels Association standards and the overall bathroom standards being drafted, are all related to the replacement of traditional ceramic tiles with emerging materials. I hope everyone will take precautions and prepare early to avoid being passive.
Finally, I would like to express my gratitude again to Mr. Bao Jiejun for his hard work and selfless dedication to the industry. At the same time, we also call on more entrepreneurs in the industry to actively participate like Mr. Bao Jiejun, contribute wisdom to the development of the industry, and jointly promote the healthy and sustainable development of the industry. The rise and fall of the industry is related to the future of our company. Driven by collective wisdom, I believe that the construction ceramics industry will definitely be able to get out of the predicament, and China's construction ceramics will also be able to stand on top of the world's ceramics and become an international voice and leader. A true powerhouse in building pottery.
Miao Bin, President of China Building and Sanitary Ceramics Association
October 31, 2019 in Beijing
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