Jinduo Tiles •Tile Design China Tour [Wuxi Station] Come for a better life
Wudi in the south of the Yangtze River has been a prosperous town since ancient times, with honest folk customs and a gathering of humanities. Wuxi is deeply influenced by the ancient canal culture and Taihu culture. In the process of modernization and development, it was influenced by several adjacent metropolises, which has made Wuxi today's broad-minded and culturally developed personality. This fertile soil has nourished a vigorous and vital city. Design circle.
For thousands of years, Taibo went to Wu, Shoumeng became king, Helu built a city, Goujian destroyed Wu, and Huang Xie sealed the country... Historical blockbusters have been staged here; now, Because of a group of people who are persistent in looking for a better life, Taihu Pearl once again shines brightly. On August 27, Jinduo Ceramics·Tile Design ChinaTravelSecond Season, following Haikou, Panzhihua, and Baoding The fourth stop - Wuxi Station, has been established and bloomed at Xizhou Garden Hotel in Wuxi City. Mr. Zhang Xianghao, the image ambassador of Jinduo Ceramics, the Chinese planet promoter of ceramic tile design, the head and design director of Taipei E-Tai Space Design Office, visited the event in person, and joined hands with design celebrities such as Zhu Fangcheng and Zhu Dazhu. The audience was full of guests and hugged each other. With the common hope for a better life, we offer a feast of ideas.
▲A steady stream of guests before the event
In addition to special guest Zhang Xianghao,Guests present include Chen Zhijie, President of Jinduo Group, Cheng Xiaoli, Ceramic Tile Design China Tour Planner & Design Park Platform Leader, Xu Jun, National Deputy General Manager of Sohu Focus Home, Zheng Zhe, Chief Editor of NetEase Home News Center, and Environmental Art Department of Jiangnan University School of Design. Zhu Fangcheng, associate professor and design director of Jiangnan Home Furnishing Design Institute, Wang Zhanlai, chairman of Jinduo Ceramics Wuxi flagship store, and Wang Meixiang, general manager, etc. This event attracted more than 200 outstanding local designers from Wuxi, and was reported by China Ceramics Network, Tencent Home, NetEase Home, Sohu Focus Home, Linear Media and other media.
Young Jin Duo x Fashionable Wuxi
▲Chen Zhijie, founder of Tile Design China Tour and President of Jinduo Group
Mr. Chen Zhijie, the initiator, advocate and promoter of Ceramic Tile Design China Tour and President of Jinduo Group, said in his speech: 2019 is the 26th anniversary of the establishment of Jinduo. After years of tempering, Jinduo Enterprises continue to work with Keeping pace with the times, basing ourselves on the market with stable quality, and taking it as our responsibility to continuously develop products that meet the needs of modern living spaces, we have achieved success after success.
Based on the existing achievements, Jinduo seeks continuous innovation and change, survives in changes, and promotes development by daring to be the first! We hope that through the Tile Design China Tour project, we can further build a communication platform between material suppliers and designers; let more designers enter Jinduo Design Park, participate in design competitions, participate in design study tours, and share aesthetics with each other. and exchanges, taking this opportunity for everyone to understand and know Jinduo, so that Jinduo’s youth can be seen by the whole world.
▲Cheng Xiaoli, planner of Ceramic Tile Design China Tour and person in charge of Jinduo Design Park Platform
As soon as Cheng Xiaoli, the planner of Ceramic Tile Design China Tour and the person in charge of Jinduo Design Park platform, came on stage, she threw all her doubts on everyone.A question arises: What made us meet in Wuxi? She said: "Today is a special event for the large-scale designer salon event of the Wuxi Station of Tile Design China Tour, and it is also a special anniversary of the 19th anniversary of Jinduo Ceramics taking root in Wuxi. Coming for a better life is the theme of today's event, and it is also the theme of our event. Under the leadership of General Manager Wang Zhanlai, with the attention and support of friends from all walks of life in Wuxi, Jinduo Ceramics has grown steadily, is willing to work hard, boldly experiment, and is willing to contribute to the youthful years of the generation. It is an affirmation to all of us who have walked together through the 19th century! A tribute to the anniversary of youth and glorious years."
Ms. Cheng Xiaoli explained the Tile Design China Tour project to everyone: Tile Design China Tour is a young IP. Jinduo Group hopes to spread the brand’s message in different cities through this designer salon event. Shenglang; searches for designers through competitions, promotes communication and interaction online and offline, is not only committed to exploring and promoting the growth of young design forces, but also continues to strengthen the good bonding between products and designer channels, which is crucial at the user level. Spend.
Ms. Cheng Xiaoli mentioned when introducing Jinduo Design Park: The design park has 20W+ real house plan sources on the platform, and there are about 3,000 online designers every day. Through a complete training system and high-quality content operation, detailed design service support is provided in the process of serving users by store shopping guides and collaborative designers by business backbones. [Jinduo Design Garden Summer & Autumn-Golden Waves Online Competition] has been officially launched in early August, and young designers here are also welcome to actively participate.
▲Project media sponsor and Sohu Focus Home National Deputy General Manager Xu Jun
Xu Jun, national deputy general manager of Sohu Focus Home, also raised a question for everyone: What is design? There may be thousands of answers at different times, different places, and different people, but what is consistent is our pursuit of a better life. From 2018 to 2019, walking from south to north, we met in Wuxi today. We hope to explore the mystery of design and the true meaning of a better life with the rising design stars present here through the ceramic tile design China trip project. Everything is changing but expectations remain the same. We will never stop answering the question of designing a better life. Time is the biggest enemy and best friend of design. While time achieves design, it also sinks.Precipitate the beauty of life.
Absence is equal to missing a feast of thought of 100 million
▲Jinduo brand ambassador, ceramic tile design Chinese planet promoter, Taiwan E-space design director Zhang Xianghao
At the beginning, Zhang Xianghao described his memories of his grandmother’s life in the military village when he was a child. Then he used his IF award-winning design "City Lighthouse" as an example to describe the relationship between people and people in the design work. The importance of urban interaction, this case retains many of the original wooden roof trusses and old bricks, which is an extension of the memory of the city. Zhang Xianghao believes that in the process of alternation between old and new, a lot of inspiration can be collided, and this kind of works with humanistic feelings can touch people's hearts more. This view also benefited the Wuxi designers present a lot.
Zhang Xianghao believes that designers are the group of people who determine the memory of the next generation’s exposure to “urban beauty”. They must be sincere and attentive to design, and the final emotion can be reflected in the details. This is a design work that cannot be copied and pasted. In addition, Zhang Xianghao revealed that he will also personally visit the construction site, participate in discussion meetings, make design drawings, briefing meetings and other processes. "Hands-on" is the key to completing the case well.
Speaking of IF Awards, Zhang Xianghao also has two other masterpieces, namely the two very famous nightclubs OMNI and KOR in Taipei. In this lecture, Zhang Xianghao brought his "Nightclub Five" and introduced cases such as ALTA, CE LA VI, KOR and so on through elaborate video presentations. In addition to shops, nightclubs, and residences, Zhang Xianghao has also designed office buildings and medical stores. With curiosity about unknown things, he gradually achieved the current "full design" situation.
As for the cultivation of aesthetics, Zhang Xianghao believes that it needs to be explored in the moments and bits and pieces of life. Just as he likes to travel casually after work. During the trip, he does not make strategies ,There are no standard arrangements and no deliberate goals. Even if you "often get lost", you can always encounter beautiful surprises inadvertently. In Zhang Xianghao’s words: “Design takes me on a journey, and stories always happen inadvertently.”
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▲ Zhu Fangcheng, associate professor of the Department of Environmental Art, School of Design, Jiangnan University and design director of Jiangnan Home Furnishing Design Institute
Zhu Fangcheng shared the theme of "Jiangnan and Jiangnan Fashion" to explain the different Jiangnan. During the Ming and Song Dynasties, advocating "lightness, elegance, purity and elegance" were the characteristics of home furnishings at that time, such as the work "Oriental Literary Heart - A Study of Ming Style Literati Furniture Culture"; with the development of the Industrial Revolution, Wuxi culture has now become " The mainstream aesthetics of "qing (natural and leisurely), strange (unique personality), ancient (inheriting culture), and strange (bold innovation)". From the past days to today's Jiangnan fashion, Zhu Fangcheng injected his passion for local culture into the younger generation of designers present.
▲The theme forum of "Design + Culture - Creating a Better Life"
This thematic forum is hosted by Zhang Xianghao, the image ambassador of Jinduo Ceramics, the planet promoter of ceramic tile design in China, the head and design director of Taipei Yitai Space Design Office, the initiator of Ceramic Ceramics Design China, and the president of Jinduo Group. Mr. Chen Zhijie, founder/dean of Bamboo Style Construction, Mr. Zhu Dazhu, national senior registered designer, Mr. Zhang Xiaojun, general manager of Xihu Home Art Center, Wang Zhanlai, chairman of Jinduo Ceramics Wuxi Flagship Store and others served as guests, hosted by NetEase Home News Center Editor-in-Chief Zheng Zhe presided over the entire process.
▲《Design+Culture - the theme forum of "Creating a Better Life"
“Since the emergence of takeout, consumers have more choices, and the same goes for Jinduo Design Park. It allows designers to use or recommend Jinduo products to owners through the design park. See the design effect and get a better understanding of our products through the official website. As a brand, while adhering to our duties, we hope to get closer to our users. Material vendors must keep two things in mind: First, they cannot hide behind dealers. When it comes to product development, the second is the result of material application. Jinduo will undergo great changes in the next two years. I hope everyone will look forward to it and pay more attention to it. ”
——Chen Zhijie
“Facing different regional cultures, designers should always be vigilant and self-reflective, and not fall into the trap of “style”; instead of symbolizing design, it is better to think about how to tell moving stories. Jinduo Design Park is a very good platform, and you can use it more. The works above are all real-life pictures. I remember that in one case, I changed the color of the floor for one of Jinduo’s ceramic tiles. This also shows. Designers must know how to talk to materials. I like sincerity, and I hope you will continue to move forward sincerely.”
——Zhang Xianghao
“Wuxi has the fashion avant-garde of Shanghai and the heritage of Nanjing as an ancient capital. It is a very spiritual treasure place. Designers must have their own ideas. Design cases should make people’s lives better The improvement of quality is not about "gold and silver", but "caring", so as to guide the owners to find a better life. I started to contact Jinduo ceramic tiles in 2008. Over the years, Jinduo has become different. The changes have given me a great surprise. I hope that Jinduo Design Park can better help designers and Tile Design China can better tap the power of design.”
——Zhu Dazhu
“I have been selling ceramic tiles for more than thirty years. It can be said that I have sold my feelings. Over the years, I have been carefully creatingMonument, there are many excellent workwear cases. In the past two years, it has begun to develop channels for home decoration designers, following the footsteps of manufacturers to achieve walking on multiple legs. This year is also my 19th year of walking with Jinduo. I hope that Jinduo ceramic tiles will go further and I will continue to follow Jinduo. ”
——Wang Zhanlai
“Wuxi is located in the core area of the Yangtze River Delta. It has a key geographical location, great economic strength, and profound cultural heritage, which has good advantages for commercial development. The building materials business district along Xihu Road gathers A large number of building materials stores, including Jinduo Zhizun Hall in Xihu Home Art Center, are about to open. We hope you will come to visit and provide guidance. ”
——Zhang Xiaojun
▲Group photo of guests at the scene
This designer activity does not follow routines, but only follows the heart
It is not uncommon for companies to hold designer activities in the ceramic industry. Some people even think that similar activities are similar. Only those who attend the "Tile Design China Tour" event in person can truly appreciate the uniqueness of this event. Be different. The author has deep feelings about this. The whole process did not follow the usual routines of previous designer activities, and every detail was very attentive. The speeches and forums were full of useful information, sincere communication, considerate service...for various reasons, the participating designers felt at home, and the trip was worthwhile. As the host, Wuxi Jinduo Ceramics also formed a good relationship with the local designers. Friendships intersect.
▲Activity site
▲Wonderful catwalk show
▲Appreciation Dinner
The place that makes Zhang Xianghao linger is...
On the morning of August 28, the second day of the event, Zhang Xianghao and his party came to visit the Wuxi Jinduo flagship store. At the meeting, Wang Zhanlai, chairman of the Wuxi flagship store of Jinduo Ceramics, and Wuxi Dazhi Accompanied by design director Jiang Jin, Zhang Xianghao affirmed the layout and design of the new exhibition hall.
▲Zhang Xianghao and his party visited Wuxi Jinduo flagship store
Subsequently, a private meeting for the Wuxi media of Ceramic Tile Design China Tour was held in the Wuxi Jinduo Exhibition Hall. Jinduo Tile Image Ambassador, Tile Design China Planet Promotion Officer, the person in charge of Taipei E-Tai Space Design Office and Design Director Zhang Xianghao, Tile Design China Tour Planner and Jinduo Design Park Platform Leader Cheng Xiaoli, Wuxi Young Designer Representative and Dazhi Design Director Jiang Jin, Jinduo Ceramics Wuxi Flagship Store Chairman Wang Zhanlai and others accepted the acceptance of China Ceramics Network, etc. Interviews with multiple media outlets.
▲Tile Design China Tour Wuxi Media Private Session
When a reporter asked about her expectations for the future of Wuxi Jinduo Ceramics, Cheng Xiaoli said: "Next year will be the 20th anniversary of Wuxi Jinduo Ceramics. In the past, they have already made some achievements in the tooling channel. , hoping to achieve certain breakthroughs in the home decoration channel in the future; about the Jinduo Design Park projectThe headquarters will often send specialists for training on the use of tools, so as to maximize the application of this platform to terminals; Jinduo chose Wuxi as the fourth stop of the ceramic tile design tour in China. The purpose is of course not just to hold an event, but Rather, we hope to take this opportunity to form a warm communication and a certain sticky relationship between local dealers and designers. We also hope that after the competition ends at the end of this year, Mr. Wang from Wuxi Jinduo can lead a team of local outstanding designers to study in Taiwan. ”
▲Zhang Xianghao and others took a group photo at Wuxi Jinduo Tile Flagship Store
Before leaving, Zhang Xianghao personally left blessings on the tiles for Wuxi Jinduo Tiles, and also wished that Wuxi would become more and more beautiful!
Jinduo Ceramics and Tile Design China Tour [Wuxi Station] once again ignited people’s yearning and yearning for a better life. The author witnessed the perfect ending of this station and can also predict The next fifth stop - Liuzhou Station will have a wonderful start. Liuzhou Jinduo Ceramics x He Wuxian in September, China Ceramics Network is looking forward to it with you.
【China Ceramics Network reporter Hong Xiaochun】
