After May Day, both domestic and international trends suddenly changed. The building ceramics market suddenly became at a loss. From not understanding it to not being able to understand it, I never knew how to do it. do what. The most discussed topic now is not what to do, but how to survive. The market has been dominated by products to the era of model leadership, product function price combination, service satisfaction, and team victory. Real efforts are needed.
Complex international changes and trade protection, as well as sudden changes in the domestic market, have made business a lot more low-key and pragmatic. Some people say this is a good opportunity in the worst of times, while others think it is a good time and a bad opportunity. No matter which view we hold, the market tells us that we must think deeply about the problems discovered and the conversion of development momentum.
Today’s product consumption is no longer about the product itself, but more about experience and effects; channels are no longer what we can see, but more about convenience; sales are no longer a simple transaction , but a social friendship; employees are no longer people who only rely on the platform to make money, but are part of the symbiotic value of the platform; the advantage is no longer balanced development, but a longer advantage curve.
Seeing the deteriorating market environment and the dwindling customer flow in shopping malls, it is inevitable to lament the hardships of business and the exhaustion of management. However, if we look again, there are some active market organizers in all walks of life. They have also obtained more opportunities in the limited flow of people. Their operations are relatively relaxed, and the store atmosphere and employee status are also very positive. We are all used to maximizing the vitality of the company during holidays and peak market seasons, and keeping up with the market when the market is not optimistic. This is the difference in corporate status, and it is also the reason why many brands lose their vitality: first, when the market is good, you have vitality, but not as good as others; second, when the market is not good, the lack of vitality affects the entire operation. chain.
Looking at the entire market, it is not a problem of reduced customer flow for one brand, but a problem of the entire environment. The problems faced by brands at any level are the same.
Two days ago, a leading fast-moving consumer goods brand with hundreds of billions told me: There are big difficulties and small difficulties. Their pressure will never be less than that of a brand worth hundreds of millions, and the risks may be greater. . The current market is the same for everyone, and there may be more opportunities if you are small. This also explains the issues of development and scale from another level, just like everyone is still discussing whether Country Garden will make ceramics. In fact, we should discuss the issue of how Country Garden makes ceramics. If we think about Country Garden's ceramics from the perspective of purchasing price savings, our thinking is indeed a bit narrow. There is a deeper meaning behind why real estate developers make ceramics, and it is by no means a matter of reducing procurement costs by a few or even dozens of points.
Since 2008, economists have used different words to describe the difficulty of that year every year. Indeed, each year is more difficult than the last. This is not limited to business, but also in life. For example, when it comes to eating, we have less desire to eat every year. As the market matures and consumption advances, consumption requirements are getting higher and higher, and more and higher requirements are put forward for business. Difficulties are inevitable. It is true this year, it will be true next year, and it will be true even more so the year after that.
So, there is no good or bad in this era, we can only do our best.
Facing the present moment is not easy, it is also melancholy. No matter what, life must go on and business must continue. The day before yesterday, I was chatting with friends, and in the end everyone agreed: Don’t complain about the difficulty of business, and live stronger.
Author: Zhang Nianchao
